Hasbara
In a divided world, Israel needs a new hasbara playbook - opinion
Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
Israel’s shift from seeking approval to shaping global narrative - opinion
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
Bibi, your best came a little too late - opinion
Netanyahu's speech in the US Congress drew mixed reactions; it underscored key US-Israel relations and proposed an Israel-Saudi alliance
Avi Hyman: Switching employment sectors three days into the war
On October 10, just three days into the war, Hyman began nine months of service as an Israeli government spokesperson.
Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage
"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
Why politics and public diplomacy shouldn’t mix - opinion
When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.
Lilaq Logan, the African Hebrew Israelite emerging as Israel's unlikely advocate - interview
"I get a lot of messages saying, 'Thank you for standing up for us,' and I’m like, I am you. I’m part of you," Logan tells the 'Post.'
Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel
The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.
Eylon Levy: A conversation with the former English-language spokesman sensation
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Is Israel failing at public diplomacy? - opinion
Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.
Experts explain how Israel hampered its own public diplomacy
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
Israel's honesty is causing it to lose the war of words to Hamas's lies - opinion
Israel, a thriving democracy, bases its public diplomacy (or hasbara) on telling the truth, not lies, which evidently does not hold water in this war of words.
