Hasbara

In a divided world, Israel needs a new hasbara playbook - opinion

Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025
MK BOAZ Bismuth leads a Foreign Affairs and Defense Committee meeting at the Knesset, in February 2026.

Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion

PLO chairman Yasser Arafat (L) waves with prime minister Yitzhak Rabin (R) and US president Bill Clinton after the signing of the Israeli-PLO peace accord, at the White House in Washington, in 1993. Israel was forced into Oslo to reduce international isolation, and it backfired, the author notes.

Israel’s shift from seeking approval to shaping global narrative - opinion

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion


Face It Israel: Showing the true face of Israel beyond the media portrayals

By sharing the true faces of Israel, Face It Israel founder Jamie Boolkin aims to counter antisemitism and anti-Zionism and empower Israelis.

  Face It Israel founder Jamie Boolkin.

Sa'ar, your mission, should you choose to accept it: Save Israeli diplomacy - editorial

This mission is not impossible. Should he choose to accept it, Sa’ar will surely have the support of all Israelis.

 Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

Israel’s diplomatic struggles: Hasbara, antisemitism, and the need for clear strategy - opinion

The main address for hasbara should be the Foreign Affairs Ministry. Israel Katz replaced Eli Cohen to become minister.

 NEWLY-APPOINTED Foreign Minister Gideon Sa’ar (right) takes over from outgoing foreign minister and current Defense Minister Israel Katz, at the Foreign Ministry in Jerusalem, earlier this month.

Yoseph Haddad: Taking pride in being Arab Israeli

Love him or hate him, people listen to Yoseph Haddad. And to say that this approach has been effective is an understatement. In Israel, he’s a virtual rock star.

 Yoseph Haddad at a London demonstration calling for support for Israel and the return of the hostages.

Crypto battle: Pro-Israel cryptocurrency 'Go Israel' launched to counter pro-Palestine coin

The choice to launch the coin also comes only days after Donald Trump's victory in the 2024 US election, which caused cryptocurrency markets to soar.

An illustration of Israeli cryptocurrency

What’s wrong with Israel’s ‘hasbara’? - opinion

How did hasbara contribute to this monumental failure to address the uninterested and uninformed?

 FORMER GOVERNMENT spokesman Eylon Levy speaks during a rally at Hostages Square in Tel Aviv in May.

Gil Troy may be the smartest defender of Israel - comment

As we mark the anniversary of October 7, I recommend that you read one of Prof. Gil Troy’s new publications, linked inside, to equip you with the intellectual arsenal necessary to advocate for Israel

 Gil Troy

Eylon Levy to 'Post': It was a 'mistake' not to focus on Hezbollah in messaging at start of war

Eylon Levy berated the Israeli government for failing to speak on behalf of itself, having decided the information war is one not worth fighting. 

Eylon Levy, spokesman for the Israeli Government

David Brinn: A 'Jerusalem Post' journalist for the ages

Behind the Bylines: David Brinn has been working at the Post for decades, and his career has seen him interview big names in music and help push Israel's "beyond the conflict" message off the ground.

 David Brinn.

Engaging anti-Israel activists online: Can AI help Israelis do better hasbara?

The Inside Israeli Innovation Podcast with Eve Young: Season 2, Episode 26.

 Amitai Carney