Hasbara

Tel Aviv’s Shuk Olim brings out dozens of immigrant entrepreneurs to showcase goods

“Every single booth has an oleh with a story, and they're selling their products from the small business that they opened here in Israel after their aliyah,” said Devon Conway of Nefesh B'Nefesh.

Shoppers browse goods at Nefesh B'Nefesh's Shuk Olim event in Tel Aviv. June 25, 2026.
An anti-Israel protest in New York City. Ilustrative.

Israel needs a counter-subversion strategy - opinion

A man is seen holding an Israeli flag in the Old City of Jerusalem on Jerusalem Day.

Hasbara explains, but Zionism must sell - opinion

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024

How Israeli politicians fall into the hasbara trap - opinion


Israel needs a new approach to 'hasbara' - opinion

We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.

 GIDEON SA’AR speaks at a ceremony welcoming him as the new foreign minister, this past November at the Foreign Ministry in Jerusalem. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension, the writer argues.

40 pro-Israel student leaders visit Jewish state for intense leadership trip

These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.

 The students pose for a photograph during a visit to the historic city of Hebron.

Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion

Why is Israel’s PR so bad?

 AMERICAN ACTOR Kevin Spacey visits the Western Wall last month. The writer wonders: Why is Israel’s PR so bad?

Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more

Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.

Foreign Minister Gideon Sa'ar attends the Israel Hayom security conference in Jerusalem, December 1, 2024

It’s time for the Hausdorff perspective - interview

Natasha Hausdorff is a UK lawyer who frequently speaks out on TV in favor of Israel, focusing specifically on countering false narratives that have become widespread in current times.

 NATASHA HAUSDORFF

'More than a sporting event': Jewish star Montana Tucker to perform at Maccabiah 2025

Tucker is expected to perform at the Maccabiah opening ceremony, emcee the Gala event, and help promote the games through her community engagement and social media.

 MONTANA TUCKER and MACCABIAH CEO ROY HESSING pose at the World Jewish Sports Museum at Kfar Maccabiah.

Face It Israel: Showing the true face of Israel beyond the media portrayals

By sharing the true faces of Israel, Face It Israel founder Jamie Boolkin aims to counter antisemitism and anti-Zionism and empower Israelis.

  Face It Israel founder Jamie Boolkin.

Sa'ar, your mission, should you choose to accept it: Save Israeli diplomacy - editorial

This mission is not impossible. Should he choose to accept it, Sa’ar will surely have the support of all Israelis.

 Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

Israel’s diplomatic struggles: Hasbara, antisemitism, and the need for clear strategy - opinion

The main address for hasbara should be the Foreign Affairs Ministry. Israel Katz replaced Eli Cohen to become minister.

 NEWLY-APPOINTED Foreign Minister Gideon Sa’ar (right) takes over from outgoing foreign minister and current Defense Minister Israel Katz, at the Foreign Ministry in Jerusalem, earlier this month.

Yoseph Haddad: Taking pride in being Arab Israeli

Love him or hate him, people listen to Yoseph Haddad. And to say that this approach has been effective is an understatement. In Israel, he’s a virtual rock star.

 Yoseph Haddad at a London demonstration calling for support for Israel and the return of the hostages.