Hasbara
Tel Aviv’s Shuk Olim brings out dozens of immigrant entrepreneurs to showcase goods
“Every single booth has an oleh with a story, and they're selling their products from the small business that they opened here in Israel after their aliyah,” said Devon Conway of Nefesh B'Nefesh.
Israel needs a counter-subversion strategy - opinion
Hasbara explains, but Zionism must sell - opinion
How Israeli politicians fall into the hasbara trap - opinion
Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion
The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.
Bellamy Bellucci: The outspoken activist defying Israel’s critics, antisemites - exclusive
South African by birth, Jewish by choice: Israel’s fiercest defenders don’t always wear uniforms. Some wear heels, quote Torah, and fight fire with truth.
Israeli tourists abroad must learn how to share the country's story - opinion
Israel should turn tourism into a national public diplomacy project and collaborate with organizations dedicated to Israeli advocacy and develop a model equipping travelers with tools for engagement.
Israeli public diplomacy struggles to adapt to new social media landscape - opinion
Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.
Gilad Erdan: UN is a lost cause, serves Hamas’s interests
Former Israeli UN envoy Gilad Erdan said the UN will always have an anti-Israel majority and urged Israel to lead a global campaign to halt its funding.
Israel's 2025 budget boosts public diplomacy, transportation with major investments
The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
IDF spokesperson to show archaeological proof of Jewish indigeneity to Israel in new book
IDF Maj. Doron Spielman summed up his book "When Stones Speak" thusly: The proof that we have pulled out of the ground shows without a doubt that Jews are indigenous to Jerusalem and Israel.
Israel advocacy is an additional Iron Dome for our national security - opinion
We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.
Israel ranked as most destabilizing country according to Global National Brands Index
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.
