Hasbara

In a divided world, Israel needs a new hasbara playbook - opinion

Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025
MK BOAZ Bismuth leads a Foreign Affairs and Defense Committee meeting at the Knesset, in February 2026.

Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion

PLO chairman Yasser Arafat (L) waves with prime minister Yitzhak Rabin (R) and US president Bill Clinton after the signing of the Israeli-PLO peace accord, at the White House in Washington, in 1993. Israel was forced into Oslo to reduce international isolation, and it backfired, the author notes.

Israel’s shift from seeking approval to shaping global narrative - opinion

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion


As Israel fights Hamas in Gaza, a brutal war is waged in the media

It can be argued that the IDF learned its lessons from past mistakes and is handling public relations to the world better in Operation Swords of Iron than it has in the past.

 Fighting the media battle: An illustrative image of a cameraman.

Israel launches global public diplomacy campaign amid UN sexual violence probe

The UN Special Representative on Sexual Violence in Conflict has already called on Hamas to immediately and unconditionally release the hostages and ensure their protection from sexual violence.

 Israel Katz attends the Special Committee for Oversight of the Israeli Citizens' Fund at the Knesset, the Israeli parliament in Jerusalem, July 4, 2023.

‘BBC Arabic treats Israeli guests disgracefully, spreads misinformation,’ interviewees say

Multiple Jewish interviewees point out their disgraceful treatment by BBC Arabic. The corporation’s complaint system came under scrutiny several times according to a spokesperson.

 BBC HEADQUARTERS in London

Advocating for hostages in the streets of Chicago - opinion

These Israeli stories aim to bring humanity into the voting process, the results of which will directly impact peace or violence in the city.

 FROM LEFT: AJC assistant director Susan Evans, Bar Rudaeff, Yaniv Yaakov, and the writer venture into the heart of Chicago, advocating for the release of Israeli hostages.

Intense, healing, empowering: A trip to Israel during war - opinion

I’ve been home for three weeks now and am ready to go back to campus to stand up for Israel. I know how to respond when asked "How was Israel?"

 President Isaac Herzog and his wife, Michal, meet the Take Action for Israel Solidarity Mission at the President’s Residence for a discussion on campus antisemitism.

'Fighting for our values': Israel's new unapologetic Public Diplomacy campaign

In light of worldwide calls for a ceasefire in Gaza, the purpose of the campaign is to clarify  to the world that Israel has no other choice but to fight to protect its citizens, the ministry said.

 Israeli soldiers in a tank hold an Israeli flag near Israel's border with the Gaza Strip

German Police Chief meets with Israeli counterparts to tour Oct. 7 ruins

The visit was organized as part of Israel Police's efforts to promote public diplomacy across borders with other police forces worldwide.

 President of the German Bundeskriminalamt (BKA) - the Federal Criminal Police Office of Germany, accompanied by top Israeli police officials to visit October 7 attack sites

Grapevine, February 18 2024: Fighting an IDF injustice

Movers and shakers in Israeli society.

 MOSHE MUTZ MATALON

How the IDF turns young Jews into Israel's ambassadors

Israel education and hasbara programs continue to provide the resources and information for Jewish youth to combat the attacks against the IDF’s morality.

 MARVA PARTICIPANTS celebrate the completion of their basic training.

The beginner's guide to talking to Western anti-Zionists - comment

To those willing to show understanding, to speak on the human level, you are showing the anti-Zionists around the world that Israel is true, Israel is legitimate, and Israelis are human.

 Pro-Israel protest outside the Hague ahead of Israel's genocide hearing brought by South Africa, January 11, 2024