Hasbara

Tel Aviv’s Shuk Olim brings out dozens of immigrant entrepreneurs to showcase goods

“Every single booth has an oleh with a story, and they're selling their products from the small business that they opened here in Israel after their aliyah,” said Devon Conway of Nefesh B'Nefesh.

Shoppers browse goods at Nefesh B'Nefesh's Shuk Olim event in Tel Aviv. June 25, 2026.
An anti-Israel protest in New York City. Ilustrative.

Israel needs a counter-subversion strategy - opinion

A man is seen holding an Israeli flag in the Old City of Jerusalem on Jerusalem Day.

Hasbara explains, but Zionism must sell - opinion

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024

How Israeli politicians fall into the hasbara trap - opinion


October 7 hero creates 'Survived to tell' initiative to recount survivor testimonies

Turning tragedy into teachable moments through virtual reality: This project aims to spark a global dialogue rooted in empathy and recognizing our shared humanity.

 “Survived to Tell – Be the Witness” experience.

Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

 BRITISH POPSTAR Robbie Williams and Israeli singer Noga Erez, in Tel Aviv, last year. 2023.

Israel must ditch its ineffective public diplomacy for new messaging methods - opinion

Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence. 

Pro israel demonstration

What does Israel's hasbara campaign look like six months into the Hamas war?

This campaign's goal within the global information arena is to provide details and a clear explanation of Israel's needs, policies, and conduct in its war against Hamas.

 A sign that went up at a bus stop in Washington DC regarding the Israel-Hamas war.

Grapevine April 7, 2024: Tears for Taiwan

Movers and shakers in Israeli Society

 THE TAIWAN delegation in the annual parade during Sukkot in Jerusalem 2023.

Nick Matau: The non-Jewish TikTok warrior for Israel

Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.

 NICK MATAU: ‘If they can’t debunk me, they usually just attack me.’

Celebrating solidarity: Diaspora Min. honors prominent figures' support in fighting antisemitism

The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.

 Diaspora affairs and Combatting Antisemitism Minister Amichai Chikli awards a token of gratitude to prominent figures who've advocated for Israel since the beginning of the war, March 31, 2024.

Eylon Levy confirms dismissal, announces new discourse initiative

Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive. 

Eylon Levy, spokesman for the Israeli Government

Anglos offer the perfect hasbara for media battlefield - opinion

The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.

Social media managers with laptops (Illustrative)

Suspended spokesman Eylon Levy will continue fighting the media war

Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”

 EYLON LEVY: ‘I think it’s important sometimes that when questions imply genuinely atrocious insinuation, you cannot treat it as a normal question.’