Hasbara
In a divided world, Israel needs a new hasbara playbook - opinion
Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
Israel’s shift from seeking approval to shaping global narrative - opinion
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
Celebrating solidarity: Diaspora Min. honors prominent figures' support in fighting antisemitism
The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.
Eylon Levy confirms dismissal, announces new discourse initiative
Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive.
Anglos offer the perfect hasbara for media battlefield - opinion
The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.
Suspended spokesman Eylon Levy will continue fighting the media war
Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”
Israel's diplomacy crisis: Key directorate leaderless amid Netanyahu's English flap
The directorship vacancy contrasts starkly with the urgent need for adept advocacy underscored by Netanyahu's comments and the backdrop of ongoing regional conflicts.
Editor's Notes: How Daniel Hagari can win the narrative war for the IDF - comment
The IDF is losing the worldwide PR war. IDF Spokesperson Daniel Hagari, this is how you can succeed.
The dual challenge behind Israel's public diplomacy campaign - opinion
Having said that, hasbara faces a dual challenge: a shortage of means and lack of explicable policy. Israel’s policy is not always clear and not everything can be explained.
Noa Tishby, Yoseph Haddad slam celebrities wearing ceasefire pins at Oscars
Israeli advocates, Noa Tishby and Yoseph Haddad highlight the anti-Israeli symbolism of Artists4Ceasefire's red pin worn during Sunday's Oscars event.
Israel must do a much better job convincing Americans to stand against Hamas - opinion
Let’s be clear: you are not going to change the hatred of the Squad, but there are many Democrats, moderates, and independents whose ears are open if only provided with facts in context.
Hope is necessary to live in Israel - opinion
Life in Israel is a constant bombardment. On any given day or moment, something could be sailing toward Israel.
