Hasbara

October 8: The war Israel still has not learned to fight - opinion

If we truly want to prevent the next October 7, perhaps it is time we finally learned how to fight October 8, by building our ecosystem.

An AI-generated political cartoon.
Clavicular is seen outside 424 during Day One of Paris Fashion Week - Menswear Spring/Summer 2027 on June 23, 2026 in Paris, France; illustrative

Why Israel’s hasbara cannot manufacture the authenticity it needs - opinion

Directors Yuval Abraham and Rachel Szor receive the Special Jury Award for "Naza" during the closing ceremony of the 83rd Venice International Film Festival, Italy, September 12, 2026.

‘Hasbara’ is no magic cure for Israel’s image problems - opinion

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.

No Israeli has the right to risk the country’s national security - opinion


Eylon Levy to 'Post': It was a 'mistake' not to focus on Hezbollah in messaging at start of war

Eylon Levy berated the Israeli government for failing to speak on behalf of itself, having decided the information war is one not worth fighting. 

Eylon Levy, spokesman for the Israeli Government

David Brinn: A 'Jerusalem Post' journalist for the ages

Behind the Bylines: David Brinn has been working at the Post for decades, and his career has seen him interview big names in music and help push Israel's "beyond the conflict" message off the ground.

 David Brinn.

Engaging anti-Israel activists online: Can AI help Israelis do better hasbara?

The Inside Israeli Innovation Podcast with Eve Young: Season 2, Episode 26.

 Amitai Carney

Bibi, your best came a little too late - opinion

Netanyahu's speech in the US Congress drew mixed reactions; it underscored key US-Israel relations and proposed an Israel-Saudi alliance

 IN HIS speech to Congress last week, Prime Minister Benjamin Netanyahu underscored the threat that Iran poses to the Middle East and advocated for the formation of an anti-Iran ‘Abraham Alliance.’

Avi Hyman: Switching employment sectors three days into the war

On October 10, just three days into the war, Hyman began nine months of service as an Israeli government spokesperson.

 AVI HYMAN wrote his first press release at age 16 and never stopped.

Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

 Raising a glass with Lt.-Col. (ret.) Jonathan Conricus at Reshel: ‘In Jerusalem’ editor Erica Schachne (L) and Noa Amouyal.

Why politics and public diplomacy shouldn’t mix - opinion

When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.

 BYE BYE, Bowman: Incumbent congressman Jamaal Bowman (D-NY)’s extreme anti-Israel positions turned off voters. He will try not to set off a false fire alarm as he vacates the post.

Lilaq Logan, the African Hebrew Israelite emerging as Israel's unlikely advocate - interview

"I get a lot of messages saying, 'Thank you for standing up for us,' and I’m like, I am you. I’m part of you," Logan tells the 'Post.'

 LILAQ LOGAN, 25, in front of Iron Dome.

Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel

The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.

 AT THE BBYO Conference 2024: TalkIsrael.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.