Hasbara
Tel Aviv’s Shuk Olim brings out dozens of immigrant entrepreneurs to showcase goods
“Every single booth has an oleh with a story, and they're selling their products from the small business that they opened here in Israel after their aliyah,” said Devon Conway of Nefesh B'Nefesh.
Israel needs a counter-subversion strategy - opinion
Hasbara explains, but Zionism must sell - opinion
How Israeli politicians fall into the hasbara trap - opinion
Israel's next war: A battle fought in classrooms, boardrooms, and the media - analysis
Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.
WZC supposed to be about unity; J Street made it about division - opinion
Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.
Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature
TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.
Mordechai Frizis: Israel advocate to Greek public
This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.
To win the next war, Israel must master the media battlefield - opinion
If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.
Telling Israel's story: Influencers, educators, and firsthand experience - opinion
The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?
Why Israel is winning on the battlefield but losing the global narrative war - opinion
Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.
Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment
After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.
Inside Israel’s ‘Esther Project’: Justice Dept. filing exposes secret influencer PR campaign
The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”
Parashat Nitzavim: Isaiah on 'hasbara'
If Israel raises its voice with confidence and persistence, its light will break through, its righteousness will be seen by the nations, and its glory acknowledged even by kings.
