Hasbara
Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion
Regardless of who is competing in Israel’s upcoming elections, what must remain a top priority is to keep an eye on which politician intends to do what with the power bestowed upon them.
Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview
Mazal tov: Israel finally joined the cognitive war - opinion
Taiwan has the playbook Israel needs to win the eighth front - opinion
Hasbara explains, but Zionism must sell - opinion
The problem may not be that the world lacks information about the Jews, but rather that the Jewish world has forgotten to inspire loyalty, admiration, participation, and belief.
How Israeli politicians fall into the hasbara trap - opinion
We Israelis and our supporters have wrung our hands over alleged hasbara failings for decades. But we owe it to ourselves to recognize that part of the alleged failures aren’t failures at all.
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Since October 7, Israel has been fighting not only a military war, but also a political and diplomatic one. A government minister who repeatedly sabotages that effort is a liability.
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
“We did our own flotilla,” said Arab-Israeli activist Yoseph Haddad. "We send a clear message to all the ‘terror flotilla’ activists. You are not welcome here."
In a divided world, Israel needs a new hasbara playbook - opinion
Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.
Israel’s shift from seeking approval to shaping global narrative - opinion
It took the international responses to the October 7 massacre and the vicious antisemitism, the horrors, and the deaths for Israel to mature.
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.
A time to act: When citizens must become strategic communicators - opinion
Jews do not control the narrative. Like every other community, they participate in it.
No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis
The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.
