Advertising
Why Competitor ad research matters before running paid ads
Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.
Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion
Times Square billboard targets PA 'pay-for-slay' policy
Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals
Simon Wiesenthal Center supports Puma, JCDecaux amid BDS campaign
The group Collectif Palestine Vaincra has targeted Puma, the equipment provider for the Israeli soccer team, and has hacked JCDecaux's billboards to display pro-BDS messages.
Instagram agrees curbs on paid influencers
Influencers will have to confirm and disclose if they have received any incentives to promote a product or service.
Moshe Debby – Building trust with clients and the public
For Moshe Debby, founder and chairman of the Debby Group, the establishment of trust is especially important during the corona pandemic.
Israeli underwear brand to shoot first Israeli campaign in UAE
The company said that the chance to shoot in the UAE is a "dream come true."
Why were advertisements with women torn down?
Just to be clear: we’re not talking about immodest advertisements that objectify or trivialize women. Nor is there even a touch of impropriety.
Buying Youtube Views - A New Industry Practice
Moving ads (in more ways than one)
