Advertising
Why Competitor ad research matters before running paid ads
Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.
Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion
Times Square billboard targets PA 'pay-for-slay' policy
Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals
Galit, Emma Gutman head Ronit Raphael skincare campaign
Galit Gutman has been leading Ronit Raphael's Israeli campaign with her daughter Shira Gutman for 5 years and now she has also been chosen to lead the campaign of the international brand.
Discount Bank launches a new campaign starring model Rotem Sela
The event was held at the 'Sheva' hall in Tel Aviv for senior employees of Discount Bank.
Michal Herzog salutes diversity at awards ceremony
On Monday, President Isaac Herzog sat and listened as his wife Michal delivered the main address at the awards ceremony for diversity in advertising and marketing campaigns.
Aniview’s one-stop-shop bringing clarity to advertisers - opinion
It has now reached the point that Imperva’s Bad Bot Report estimates bots account for approximately 45% of all web traffic.
Israel advances bill to ban cigarette ads in newspapers
The bill, sponsored by MK Mossi Raz (Meretz), would eliminate a loophole in the existing law that exempted newspapers from the prohibition of tobacco advertising.
Facebook to remove thousands of sensitive ad-targeting options
Facebook gave examples of targeting categories that would no longer be allowed on its platforms, such as 'Lung cancer awareness,' 'World Diabetes Day,' 'LGBT culture' and 'Jewish holidays.'
T1 Advertising Propels Brands to 10 Figure Valuations
Tourism Ministry cancels summer campaign: 'Prices are too high already'
In light of the high prices for vacations in Israel, Yoel Razvozov has canceled local advertising campaigns calling for Israelis to vacation locally this summer.
The art of advertising a country
I thought I’d write about how commercial brands take advantage of the unique selling proposition of their country to benefit their brand.
Ads emphasize coexistence between Arabs and Jews
As violence broke out between Arabs and Jews all over Israel during the past week, several commercials in recent days have emphasized the commitment to coexistence that many Israelis feel.
