Advertising
Why Competitor ad research matters before running paid ads
Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.
Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion
Times Square billboard targets PA 'pay-for-slay' policy
Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals
Over 500 advertisers have paused spending on Twitter - report
Since Musk took over Twitter last October, corporate advertisers have fled in response to the billionaire laying off thousands of employees.
Why is TikTok so popular in Israel?
A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.
Who is the Israeli who directed the World Cup Pringles ad?
At age 33, Israeli director Tal Zagreba can already look back on an impressive career of over a decade in the stage business, mainly international.
Israel's top cigarette firm drove haredi smoking addiction with targeted ads
Using loopholes to the laws banning the advertisement of tobacco products, Philip Morris International spent NIS 3 million on targeted smoking and vaping ads in the haredi sector.
Advertisement for dishwashing liquid ‘for men’ stirs up the web
In response to backlash, the company tried to clear the air and said that the new black dishwashing liquid campaign for men was a joke.
New Israeli startup to keep prying eyes from your phone
Mobile technology startup Unplugged empowers consumers to communicate and browse online while protecting their privacy from unwanted monitoring and analysis.
Tourism Minister or 007? Yoel Razvozov urges to visit Israel in James Bond parody
From Israel with love: The Tourism Ministry aired this commercial to prepare for the "slow season" which comes after the summer and the holidays.
Craigslist founder is fighting for trustworthy journalism
Craig Newmark will speak on Sept. 12 at the Jerusalem Post Annual Conference.
Snapchat stocks fall 40% after profit warning issued
Snap shares were trading at $13.3, lower than their 2017 IPO price of $17.
Advertising and social media companies behind 70% of decline in number of startups
Technological changes on the global level are assumed to be the cause for such a decline, with the demand for solutions in advertising and social media dropping in turn.
