Advertising

Why Competitor ad research matters before running paid ads

Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.

MAY 4, 2026|ByDAVID RABINOWICZ

“Competitor ad research shows what already works in the market, helping advertisers avoid wasted spend and build stronger, proven campaigns from the start.”

Football fans glued to the TV to watch the Super Bowl ads

Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion

A divisive Super Bowl ad sparked outrage within the Jewish community - but did it succeed with the audience it was actually meant to reach?

FEBRUARY 22, 2026|ByMASHA MERKULOVA

Times Square billboard bringing awareness to the Palestinian Authority's 'Pay for Slay' policy

Times Square billboard targets PA 'pay-for-slay' policy

A billboard in New York’s Times Square spotlights the Palestinian Authority's pay-for-slay policy as Abbas advances a draft constitution for a future Palestinian state.

FEBRUARY 14, 2026|ByJERUSALEM POST STAFF

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

AUGUST 6, 2025|ByJERUSALEM POST STAFF

Gal Gadot gushes over new Smartwater drink

Much of the world could use the serenity these drinks promise after a year of the pandemic, although Gadot has managed to have a year of career highs in spite of COVID

APRIL 19, 2021ByHANNAH BROWN