Advertising

Why Competitor ad research matters before running paid ads

Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.

|ByDAVID RABINOWICZ
“Competitor ad research shows what already works in the market, helping advertisers avoid wasted spend and build stronger, proven campaigns from the start.”
Football fans glued to the TV to watch the Super Bowl ads

Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion

A divisive Super Bowl ad sparked outrage within the Jewish community - but did it succeed with the audience it was actually meant to reach?

|ByMASHA MERKULOVA
Times Square billboard bringing awareness to the Palestinian Authority's 'Pay for Slay' policy

Times Square billboard targets PA 'pay-for-slay' policy

A billboard in New York’s Times Square spotlights the Palestinian Authority's pay-for-slay policy as Abbas advances a draft constitution for a future Palestinian state.

|ByJERUSALEM POST STAFF
Zara store.

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

|ByJERUSALEM POST STAFF

Advertising on sports channels: Your business shines on the field

Nearly 500,000 Israelis gather around the screen every Shabbat for sports, making it an advertising arena with exclusive advantages for your business.

JULY 10, 2024ByIN COLLABORATION WITH 2CHANNEL
Advertising on sports channels: your business stands up well on the field

The Ninja of the Digital Promotion World: Meet Natan Elimelech

id you think that amateur digital promotion would boost your business? Natan Elimelech, an entrepreneur specializing in marketing, taught us that there are no miracles, only experience and hard work.

MAY 9, 2024By IN COLLABORATION WITH NATAN ELIMELECH
Natan Elimelech

'Bring Them Home Now': Israel airs Gaza hostage ad during Super Bowl

“So use the app, don’t use the app, I don’t give a f*ck," comedian Michael Rapaport says. "Let’s bring them home now!”

FEBRUARY 11, 2024BySAM HALPERN
Screenshot of Israel's Super Bowl advertisement.

LinkedIn's sponsored articles: A stroke of genius in a changing advertising landscape

FEBRUARY 4, 2024ByAVI TZDAKA

Tiv Ta’am opens new Ramat Efal-Sheba branch 

FEBRUARY 4, 2024ByJERUSALEM POST STAFF

How LinkedIn became the unexpected advertising winner in 2023

JANUARY 3, 2024ByAVI TZDAKA

Goodbye cookies: Google to eliminate annoying Internet tracking feature

Tired of feeling hounded by shopping sites? Google may just have the solution: Getting rid of irritating "cookies" that track your every move online.

DECEMBER 17, 2023BySTAV NAMER/MAARIV
Google offices in Tel Aviv.

American designer Kenneth Cole supports Israel in new TV commercial

At the end of the commercial, Cole spoke in Hebrew, "Am Israel Chai," he said, the nation of Israel is alive.

DECEMBER 3, 2023ByJERUSALEM POST STAFF
American designer Kenneth Cole

Companies pull their ads from X following antisemitic posts

The antisemitic posts and Elon Musk’s responses set off a wave of condemnation from advertisers, social rights organizations, and the White House. 

NOVEMBER 19, 2023ByJERUSALEM POST STAFF
Elon Musk Twitter account is seen in this illustration taken, July 24, 2023.

Bold campaign draws attention to hostage Israeli children using kids’ favorite cartoon characters

The public awareness campaign uses Mickey Mouse, Princess Elsa and more to grab children’s attention and drive the message home to parents.

NOVEMBER 1, 2023ByZACHY HENNESSEY
A campaign draws attention to hostage Israeli children using kids’ favorite cartoon characters.