Protein

21 grams of protein and a dessert taste: A new snack for exercisers

Herbalife's sports series is expanding with a new chocolate chip cookie dough flavor, intended for athletes and those who lead an active lifestyle.

Herbalife's protein snack
Do collagen supplements really work?

Collagen supplement and the secrets behind it on the way to clear skin

Dietitians warn that the label "rich in protein" creates an automatic perception of a healthy product, even when in practice it contains problematic ingredients

You eat a lot of protein – but not necessarily the right kind

Cinnamon pastry-flavored protein drink, Yotvata

Israel's food news


Breakthrough research on fruit flies may pave way for ALS cure

The work on fruit flies in the lab shows how protein interactions can preserve or prevent the nerve cell death that is a hallmark of ALS.

Petri dishes are pictured in an unknown location in a Cancer Research UK laboratory on an unknown date.

Shelly Gafni expands the PELLE brand with a hair care collection

Beautiful and healthy hair contributes to the overall appearance and this is a fact. The collection includes a capsule and a liquid serum for the scalp for hair strengthening and health.

  PELLE Shelly Gafni's hair care collection

Pita with cheese or a hot chocolate: Which to choose while on a weight loss journey?

Hot chocolate contains more calories and protein than pita toast with yellow cheese - Dr. Maya Roseman explains which is better for you.

 Yellow cheese

Just finished exercise? Eat some peanut butter, expert says

Here's everything you need to know about peanut butter and its benefits.

  Young woman eating peanut butter

'Max Brenner' Debuts in Protein Snack Market

Israel's protein snack market is worth 85 million shekels with a 12% growth since 2022. 'Max Brenner' debuts a real chocolate snack with 21g of protein, filling a market gap.


A new product for babies who are sensitive to cow's milk

"Similac Alimentum", intended for babies suffering from allergies and digestive problems. The company claims that for most babies, the product will reduce digestive symptoms.

 Similac

Protein Snacks & Nutrition: What You Must Know

How much protein should we consume daily? And who are protein snacks and treats intended for? Tamar Yadin and Lilo Buchnik answer all these questions.


Everything you need to know about protein snacks 

Discover the importance of protein in your nutrition and protein snacks - who they're for and how they can benefit you.

 Not just for athletes. The importance of protein in the diet

Shastowitz's Ddebut: Sports nutrition launches today with superior protein bars

Dov Govrin, Shastowicz's Deputy CEO, states: "TODAY protein bars mark our first venture into sports nutrition. We're developing more categories to meet rising consumer demands."


In times of crisis, this is how you should stock your pantry

Stock up on these nutritious foods that can be stored in your pantry for a long time, providing both physical and mental well-being.