Skincare

A doctor explains: How much sunscreen do you really need to apply?

How much should you apply? How often? And who is at greater risk? Ahead of the hot season, a skin specialist provides all the answers.

How much sunscreen do you really need to apply?
PUMA

Brand news: Who landed from Brazil and a 360-degree fashion experience

Protection, tint and glow in one product

Protection, tint and glow in one product

CeraVe

New protection series for summer with SPF50+ and care for sensitive skin


New anti-aging series: Vitamin C, retinol and peptides in lightweight textures for daily use

The new Skin Renewing dermo-cosmetics series offers three products to renew skin appearance, treat fine lines and improve radiance, with ceramides, hyaluronic acid and no fragrance.

CeraVe

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

Face cream for dry and sensitive skin with up to 96 hours of moisture

Kiehl's is expanding its Ultra Facial line with a new restorative cream for sensitive, dry and irritation-prone skin, offering rapid relief, a stronger skin barrier and long-lasting hydration.

ULTRA MELTDOWN RECOVERY CREAM

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab

Brand news: The influencers reveal the secret and the new scandal

The scandal of the state, come discover who the boss is, when social media influencers invade the kitchen, gift ideas, fashion memories from Africa, and don’t part with it on Passover.

BOSS

Achva introduces exclusive halva inspired by Dubai sweets

Limited edition halva with chocolate & pistachio at NIS 21–25. Also: New Korean ROUND LAB at Super-Pharm, Carolina Herrera perfume, Prinir canned corn, and more.

Dubai Chocolate.

Brand news: Who brought Venice to Israel

We discovered how you can jump to Amalfi, when nature enters the home, running on a cloud, the brand that put magic into a glass, taking care of female fighters, and the pizza that compensates.

ASICS