Skincare
A doctor explains: How much sunscreen do you really need to apply?
How much should you apply? How often? And who is at greater risk? Ahead of the hot season, a skin specialist provides all the answers.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Protection, tint and glow in one product
New protection series for summer with SPF50+ and care for sensitive skin
Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf
HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.
The spray that gives glowing skin within seconds
Keren Bartov launches a new hydration spray that combines active ingredients to improve the appearance of the skin and offers radiant refreshment and ease of use anytime and anywhere.
Why do men need their own sunscreen?
The beauty brand of The Rock is now launching a moisturizer with SPF30, in an attempt to bring sunscreen into men’s daily routine.
7 items we loved this week
A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
The new serum that targets one of the most common skin concerns
Lierac Paris launches a new serum for targeted treatment of redness, sensitivity and irritation, promising immediate relief alongside long-term restoration of the natural protective barrier.
7 items we loved this week
The straw bag season has begun – we have our eye on one unique piece.
The Korean device that conquered Instagram – and Hailey Bieber’s face too
From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
A regenerative serum with exosomes for a daily anti-aging routine
Dermalogica’s new product combines plant-derived exosomes, pumpkin enzymes and advanced active ingredients for daily skin renewal, with a promise of a smoother, more radiant appearance.
