Perfume

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA
ZOHARA

Everything a girl needs - in one shopping basket

Furla

Brand news: The brand that doesn't break tradition and about female friendship

®UGG

Brand news: Who landed from California and who moved up a floor


Brand news: Fashion with a vacation vibe and kosher surprises

The tech house, upgraded perfumes, unlocking potential, stylish pop-ups, prepping for Eurovision, facial repair, tuna innovations, herbal infusions and enjoyment.

 Gallabia

Under NIS 200: We found you great beauty gift sets for the holiday

Where do you stand when it comes to holiday gifts? We’re totally on it! From best-sellers at bargain prices to explosive-price gifts for those with particularly deep pockets.

 L'Occitane

The brand that broke the rules: Buying for the holiday and contributing to resilience

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the woman doing it again, a delightful journey to Miami, and more new products.

 Reserved

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

When the weather gets nicer, we'll have a rare jacket for the transitional season

This week, we added to our top picks a jacket perfect for the transitional season, and went crazy over the shower gel and body cream that left us with a divine feeling, no less.

 Jacket by Parfois

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

 Brown Quilted Jacket by Alembika

When art, business, and beauty meet: The luxury perfume brand arrives in Israel

The Frédéric Malle brand, which revolutionized the world of perfumery, celebrates 15 years of its iconic fragrance at Factory 54 stores and Amor in Kikar Hamedina.

 The Frédéric Malle brand

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

 Spektre

Scientists convert sewer fatbergs into pine-scented perfumes using engineered bacteria

Fatbergs are accumulations of fat, oil, wet wipes, and other waste that build up in sewage systems, causing major backups.

 Scientists convert sewer fatbergs into pine-scented perfumes using engineered bacteria. Illustration.