Perfume

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA
ZOHARA

Everything a girl needs - in one shopping basket

Furla

Brand news: The brand that doesn't break tradition and about female friendship

®UGG

Brand news: Who landed from California and who moved up a floor


7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

A new premium collection with 10 luxurious fragrances

Gali launches the NEXUS perfume brand with niche perfumes, with a particularly high concentration of essences of up to 40% and with a particularly worthwhile launch promotion.

NEXUS

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Version updates and new scents: What’s new in the world of men’s fragrance

Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.

Men’s fragrances.

It’s not that we need these shoes, it’s that daylight saving time forced us

The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.

H&M