Marketing

Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior

At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.

PROF. YANIV DOVER brings physics-based thinking to the social sciences
Prof. Yaniv Dover, Associate Professor of Marketing and Vice Dean for Research at the Hebrew University Business School

Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing

(Illustrative) An infant crawling.

US babycare brand under fire for sexualising children in viral marketing campaign

.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork


4 Tips from Jackson Yew on How to Become an Elite Coach


Israeli company fixes what has been broken in influencer marketing

Trust Humanz leverages AI to make influencer marketing accessible, reliable and trustworthy for marketers and influencers

The Instagram application is seen on a phone screen August 3, 2017.

MEET BOARD’S COUNCIL PHP AGENCY: JOSE GAYTAN


Starting as an Influencer? Here's What You Should Know with Pengwin


Asaf Azulay named Bank Hapoalim CMO

In addition to the bank’s marketing strategy and the “Bit” payment app strategy, Azulay is also in charge of the bank’s LoyaltyPlan and managing its public image, as well as its digital marketing

ASAF AZULAY

Andrea Vetrano on how he has helped leading brands create powerful content online


The journey of a successful entrepreneur, Brandon Mimms


Shai Masot: Hidden Advertising Is Going to Be Outlawed in Israel, Diplomacy Is Not Going to Help


The story of a marketing powerhouse feat Mr. JC Hite


Personal Branding Expert Talks About Dominating Your Industry and Creating Online Influence