Marketing

Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior

At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.

|ByALAN ROSENBAUM, IN COLLABORATION WITH CANADIAN FRIENDS OF HEBREW UNIVERSITY
PROF. YANIV DOVER brings physics-based thinking to the social sciences
Prof. Yaniv Dover, Associate Professor of Marketing and Vice Dean for Research at the Hebrew University Business School

Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing

WATCH: The Scholar - Insights from the Faculty of the Hebrew University Business School. In conversation with Professor Yaniv Dover, hosted by Maor Zaguri, Acclaimed Israeli Director.

|ByJERUSALEM POST STAFF, IN COLLABORATION WITH CANADIAN FRIENDS OF HEBREW UNIVERSITY
(Illustrative) An infant crawling.

US babycare brand under fire for sexualising children in viral marketing campaign

Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”

|ByESTHER DAVIS
.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork

|ByTAMI DEMSKY

Here's how to run an influencers campaign - opinion

Have you ever stopped to think how many times a day you see content created by influencers?

DECEMBER 23, 2021ByNOY PERI RAVID
Social media: Instagram, Twitter, Facebook, LinkedIn, TikTok

Super Luxury Group is Setting the Gold Standard for Luxury Homes

SEPTEMBER 20, 2021ByPAUL LITMAN

Optica Halperin uses the biblical Moses to sell glasses - opinion

OUT THERE: Various ads here in the Jewish state play on guilt.

APRIL 29, 2021ByHERB KEINON
What's so wrong with glasses?

6 SEO Experts and Trends to Follow in 2021

MARCH 25, 2021ByAVI STERN

Coronavirus: Focusing on local advertising, marketing and making goals

How to cope with the coronavirus financial crisis and emerge from it even stronger.

MARCH 10, 2021ByDUDU LEVY REICH
Bank Hapoalim

Brian Covey, an influencer who is kicking goals

MARCH 7, 2021ByLEO GIOSUÈ

How Marketing Entrepreneur Dylan Vanas Developed a Multi-Million Dollar Company By the Age of 26

MARCH 1, 2021ByPAUL LITMAN

Michael Barayev - How This Top Business Coach Built a Multiple 8 Figure Company

FEBRUARY 18, 2021ByDN MEDIA NETWORK

Nick Ponte An Expert in Advertising for Local Businesses

FEBRUARY 17, 2021ByDN MEDIA NETWORK

Lior Poly on Discovering the Best Niches for Affiliate Marketing Success

FEBRUARY 17, 2021ByPAUL LITMAN