Marketing

Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior

At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.

PROF. YANIV DOVER brings physics-based thinking to the social sciences
Prof. Yaniv Dover, Associate Professor of Marketing and Vice Dean for Research at the Hebrew University Business School

Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing

(Illustrative) An infant crawling.

US babycare brand under fire for sexualising children in viral marketing campaign

.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork


Engines of growth, innovation & community in medical aesthetics

Engines of growth, innovation, and community in the medical aesthetics industry: the beauty industry's promising sector.

 Kate Hudson was chosen as Alma's presenter and shows the differences between trends and clinically proven treatments

Ofer Malls launches hybrid mall: Ofer Ramat Aviv Online Mall


Israeli grocer Rami Levy gives himself and his daughter major salary raises

Rami Levy calls a shareholders meeting to approve a 42.5% raise for his daughter, the company's deputy marketing manager, while many workers make minimum wage or volunteer.

Rami Levy

Top 5 Local SEO Services: Custom Strategies for Market Success


Top 5 Best Amazon FBA Automation Services: Boost Efficiency Now


Tasa Sweets House to open boutique stores


Israeli company Upstep tops US insoles industry

Israeli insole start-up Upstep was the highest-rated insole company in the US in 2023 in the field of customized insoles, an internal market survey found.

 Limor Katz, CEO of Upstep.

Tiv Taam donates NIS 323.86M to aid victims of hostilities' rehabilitation


Tiv Taam's Savyon Junction flagship: NIS 12 Million investment

The new branch covers an area of 1,400 square meters and will also operate on Saturdays and holidays.


Tiv Ta'am, Israco open new logistics center