Marketing
Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior
At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.
Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Tariq Khatri’s quiet revolution: Redefining digital marketing with precision and purpose
ZENLIFE enters Asia: “One of the most promising markets”
The local company that distributes chocolate-coated vitamins is expanding to the Far East: “Zenlife offers an indulgent approach to vitamin consumption and combats the phenomenon of ‘pill fatigue’."
Kobi Oz received a new and surprising role at a major real estate company
Musician Kobi Oz and Olympic athlete Raz Hershko were chosen to lead the marketing campaign for the OLAM project by Shikun & Binui Real Estate in Or Yehuda.
What is a Stranger Things star doing in a commercial for the Israeli company?
Fiverr launches a new campaign for its new AI platform - Fiverr Go - starring Brett Gelman, star of the hit series Stranger Things.
How to collect zero-party data using lead funnels
The best tools for growing your social media accounts
The rise of influencer marketing in China
Business data company Lusha acquires Israeli startup Novacy
This move aims to add call analysis capabilities and transform Lusha into a comprehensive end-to-end sales intelligence platform.
TikTok shopping and designer dining: 5 trends shaping 2025 marketing
From sports investments to online trust issues: The Wall Street Journal highlights trends set to shape social networks and marketing in 2025.
Guide: How to shop smarter on "Black Friday"
For Black Friday, we gathered tips to help you manage your spending wisely amid misleading promotions.
