Haircare
L'Oréal Paris launches a new hair care series for thin and fragile hair
Elvive's new Growth Booster series offers a care routine based on Aminexil, Niacinamide, and Ginger, with shampoo, conditioner, and scalp serum.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Supplements for strengthening and restoring hair and facial skin
Hollywood’s most talked-about star, Sydney Sweeney, to front Kérastase launch
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
AllSaints enters the fragrance world: Launches a luxury collection in Israel
Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.
We are not fans of flavored coffee – but we fell in love with the next product
Dry skin cream, shampoo for all hair types, and flavored coffee – we’ve brought you all the latest innovations and special editions from the coolest brands.
Brand news: The wild years and the brand that earned a corner
Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.
Top five hair masks in Israel of 2025
The following products were ranked according to application, shine, and hydration.
Brand news: Vodka and a top designer collaborates with a fashion brand
A perfume born from passion for art, empowering jewelry, a fashion capsule, pearls in space, hair care, water with a chef, and when Golan sausage meets French mustard.
Fragrance of mystery: A new perfume blends sweet cherry and powerful incense
FRAGRANCE DU BOIS launches Sirène, KLENÔR presents a blue-and-white hair care series, Bissli in a limited edition with secret flavors, and a new vegan sorbet from Ben & Jerry's.
Iconic nourishing hair oil returns in a new edition
In honor of the brand's 60th anniversary, Kérastase's Elixir Ultime hair oil is returning to stores, now with an upgraded formula.
The new device that protects hair from heat damage during drying, straightening, and curling
A new hair styling device that combines a dryer, straightener, and curler in one tool promises professional results while protecting hair from heat damage. Does this product meet expectations?
We tested the new beauty revolution everyone is talking about – and we were pleasantly surprised
Technology giant Dreame, known for its smart vacuums, surprises with an innovative hair styling tool. We gave the new tech a chance – and the results were pleasantly surprising.
