Gym

At home or in the gym: The 5 most effective exercises for strengthening back muscles

Back muscles are essential for posture, movement and injury prevention. A combination of varied pulling exercises will help strengthen them and improve daily function and training performance.

Regular pull-up and close-grip pull-up
People arrive at their first workout full of motivation – and sometimes also with a desire to “make up” for lost time

Fitness trainer reveals: This is what causes you to stop exercising after a short time

Prayer in a Safed bomb shelter.

Winning the psychological war: How Israelis endure Iran’s war of nerves

Ad 120 Gym.

AI-powered gym: A surprising innovation in assisted living in Tel Aviv


Woman's 45-Minute gym sauna workout becomes medical case study

Doctors warn: Saunas may cause life-threatening heat stroke without proper hydration.

 Doctors warn: Saunas may cause life-threatening heat stroke without proper hydration.

No babysitter needed: Fitness classes for moms and babies

Studio Peach introduces "Mommies & Babies" workouts for moms and their infants, where the little ones take an active part.

 Studio Peach

PEACH Pilates Studio offers special introductory package: 3 classes for NIS 99

PEACH Pilates Studio launches a November promotion. The offer includes mat and machine Pilates, strength, and functional training.

 PEACH Pilates Studio

Fitness club on legendary Tel Aviv cinema site unveils new vibe and facilities

After a major renovation, Tel Aviv’s iconic Cinema Pe'er fitness club reopens with cutting-edge equipment, a unique recovery area, and a community vibe that pays homage to the beloved old cinema.

 The renewed Cinema Pe'er

Best Menopause Supplements of 2024: 8 Best Products for Symptom Relief

Annoyed by hot flashes, fatigue, and poor results in the gym? Check out the best menopause supplements, like Ladywell, that offer relief from these symptoms.


Coofandy Exclusive Prime Day Deals


ENERGYM launches program to open gyms without initial capital

The program offers comprehensive support, including financing, planning, and establishment of gyms for new entrepreneurs or existing gyms looking to expand or upgrade.


Holmes Place Opens New Branch In Beit Shean With NIS 4.5M Investment

Holmes Place opens 34th "Icon Fitness" gym in Beit Shean with NIS 4.5M investment, citing commitment to growth amid challenges.


 End-of-Year Deals at ENERGYM and BASH-GAL Companies

End-of-Year Deals at ENERGYM and BASH-GAL Companies: Up to 70% off and an additional unique benefit - Free personal training with a private coach at your home!

 Energy exercise bike