Glasses
Apple leak: Tim cook’s future smart glasses and what they will look like
Apple is developing smart glasses to compete with Meta, according to Mark Gurman. The device will have camera, audio, and AI features without a display. Launch expected in 2026–2027.
Brand news: The influencers reveal the secret and the new scandal
Why are people afraid to switch to multifocal lenses – and what are they missing?
The glasses everyone will be looking for this summer: 5 trends that change everything
Opticana launches HorizonHope collection
Opticana opens Pop-Up Store for Cattleya brand in Ramat Aviv Mall, led by presenters Omer Adam and Yael Shelbia, showcasing the summer 2024 collection.
Israeli innovations in international vision: A brand's story
From wide fashion trends to environmental fragrances, explore Israel's contributions to global style and sustainability.
Summer shades: Trends and insights in the eyewear market
Discover the latest eyewear trends and innovations for the upcoming season in Israel's thriving optics market.
VINI eyewear: Optica Halperin launches new glasses brand
Optica Halperin, one of Israel's leading optical chains, introduces the VINI brand, featuring Italian-style eyewear, young and trendy, priced up to NIS 199.
Eyewear as jewelry and a fragrance campaign inspired by desert blossoms
Discover the latest in luxury eyewear collections by Swarovski, a retrospective journey with Byredo's fragrance 'Mojave Ghost,' and PUPA's natural eyeshadow palette.
Swarovski's Glasses Collection Has Arrived In Israel, A Sight To Behold
SWAROVSKI's coveted eyeglass collection arrives in Israel through Opticana chain, the exclusive importer and marketer of the fashionable models.
Omer Adam Advances Eyewear Chain's Growth
Opticana launches a Catalia eyewear store chain, with the first location opening at Azrieli Mall in Eilat—spot Omer Adam there!
Bifocal vs. Laser: Multifocal Lens Options
Multifocal lenses and laser surgery both correct various vision problems at once.
After Apple glasses - Meta will launch augmented reality in the fall
Meta has been working on augmented reality glasses for years under the name "Orion". According to an internal report, the company is expected to launch the new glasses this fall.
Virtual Reality Madness Begins: Apple's Giant Lines in New York | Watch
Despite the high price, Apple's VR goggles drew massive crowds outside of their stores in the US, and sold 200,000 units within 10 days.
