Glasses

Apple leak: Tim cook’s future smart glasses and what they will look like

Apple is developing smart glasses to compete with Meta, according to Mark Gurman. The device will have camera, audio, and AI features without a display. Launch expected in 2026–2027.

Glasses simulation. AI-integrated technologies.
BOSS

Brand news: The influencers reveal the secret and the new scandal

The success rates are very high, especially when starting with the appearance of the need and not postponing the transition

Why are people afraid to switch to multifocal lenses – and what are they missing?

Dolce & Gabbana Cat-Eye Trend.

The glasses everyone will be looking for this summer: 5 trends that change everything


Digital vision revolution: Technologies reshaping the game

Lenses designed for screen work, sharper displays, eco-friendly materials, and glasses weighing only about 70 grams – what are the leading innovations in the field of optics?

Titan Minimal Art

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

 Spektre

The new deals and items for the home

Winter deals on coffee machines, juicers, and Italian designer eyewear: Exclusive promotions and launch discounts.

 De'Longhi coffee machine

A design eye: The eyewear store unlike any other

The Ir Yamim Mall at Poleg Interchange hosts leading brands and flagship stores. Among is the eyewear boutique of the You & Eye chain, designed with a unique and unconventional concept.

 Design: Niv Shani

Going on a ski vacation? Sunglasses manufacturer with a new collection

SHALDAG EYEWEAR Group, the official distributor of Bolle sunglasses in Israel, presents its 2025 winter ski season sunglasses collection for both women and men.

 BOLLE. NIS 1,890

Brand news: Personalized jewelry and women's glasses

Nostalgic beauty renewal, the story of perfumes, women's-only glasses, personalized jewelry engravings, products for dry skin, facial rejuvenation, dishes to scream for joy, and more.

 Caroline Abram

Trending eyewear styles: What influencers will be wearing next

From the prestigious HENRY JULLIEN to the iconic MOSCOT, this season’s eyewear is turning frames into fashion statements.

 MASUNAGA

Improving performance: How to deal with ADHD

ADHD affects concentration in children and adults. SPARKLES are glasses that improve attention through lens stimuli.

"Improving Performance": How to Deal with ADHD

7 fashion finds we loved this week

From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.

 Fashion accessories

Hot through the frame: Miley Cyrus in a look you haven't seen before

The international star's new eyewear campaign proves that you can be sexy, elegant, and playful—all within one frame. Get a glimpse of the Italian brand Dolce & Gabbana's winter eyewear collection.

 Miley Cyrus for Dolce & Gabbana