Cosmetics
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Jelly primer with niacinamide and 24–hour hydration
L'Oréal Paris launches a new skincare series for a glass skin look
Super-Pharm launches new Korean brand B:Lab with matcha soap
The leading Israeli company in medical and aesthetic solutions presents innovative technology
Alma Israel is proud to launch Alma Harmony. The new multifunctional platform brings significant technological upgrades and introduces a new generation of customized solutions.
The surprise box returns: Products worth NIS 2,500 - for next to nothing!
Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.
The products to keep your skin healthy this winter
Winter brings challenges like dryness and irritation. Here are top skincare products—from advanced serums to rich creams—that protect and hydrate your skin during the cold season.
Best highlighters of 2024 in Israel
The following products were ranked by their shade options, application, and overall appearance.
New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions
Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.
L'Occitane unveils upgraded flagship store at Ramat Aviv Mall
French cosmetics brand L'Occitane reopens its Ramat Aviv Mall store with a Provence-inspired design, modern elements, and an advanced skin analysis service, investing NIS 600,000 in the upgrade.
The comeback of escentric molecules: Leading brand joins April's network
APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.
How to restore skin balance after the holidays: The complete guide
Did unbalanced eating, irregular sleep, and disrupted routines during the holidays leave your skin tired? Here are simple tips to restore your skin's glow—without leaving home.
6 common mistakes that harm your skin—without you realizing it
Skin care expert Keren Bartov reveals: It's not just the sun causing pigmentation. Everyday habits like the soap you use and your cleaning routine could leave permanent marks on your skin.
Pigmentation: The dermatology challenge and solution
Pigmentation on the skin intensifies due to various factors, yet it’s also a natural part of the skin's renewal process. So, what can be done to reduce it?
