Cosmetics
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Jelly primer with niacinamide and 24–hour hydration
L'Oréal Paris launches a new skincare series for a glass skin look
Super-Pharm launches new Korean brand B:Lab with matcha soap
Adel Bespalov secures unprecedented achievement
Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.
Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel
Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.
Affordable beauty in luxury territory: Beautycare chain arrives in the center
Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.
The end of dark spots? L'Oréal Paris presents the revolutionary skincare line
L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.
Fourth time in Rishon Lezion: SACARA expands and opens fourth branch in the city
After recently opening its fourth branch in Petah Tikva, the SACARA cosmetics chain is now opening its fourth branch in Rishon Lezion, with an estimated investment of approximately NIS 600,000.
The dorsal side of your hand, shows aging signs, new study finds
Since visual estimation can be highly inaccurate, the indisputable importance of these markers is explained by their great practical value as a target for the cosmetology and cosmetics industry.
Discover must-have beauty products: A glimpse below the eyes
From NARS to Group Argania: Beauty innovations for refreshed skin, radiant hair, and sun protection.
Trendy picks: Cos' safari set & sparkling palette for your vanity
Dive into effortless chic with these 7 must-have items from Neta Alchimister, Bobby Brown, MC, Juliette, Renuar, & Hava Zingboim.
The cosmetic secret that will really help you blur the wrinkles
How does botulinum toxin work to eliminate wrinkles? How long does its effect last? And is there also a cosmetic alternative that can really help blur wrinkles?
Israeli innovations in international vision: A brand's story
From wide fashion trends to environmental fragrances, explore Israel's contributions to global style and sustainability.
