Cosmetics
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Jelly primer with niacinamide and 24–hour hydration
L'Oréal Paris launches a new skincare series for a glass skin look
Super-Pharm launches new Korean brand B:Lab with matcha soap
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.
I tried the new serum by Keren Bartov and came back surprised
The promise of regenerative technology that communicates with skin cells and not only blurs signs intrigued me. So I decided to check whether this was just another trend, or a real change.
An Israeli haircare brand with a French accent
From Arad to Paris, OLIE'RE PARIS is quietly building a premium name in professional-grade haircare rooted in science, shaped by local identity, and expanding beyond Israel’s borders.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
If you’re going to be stuck in a secure room, at least do it with the perfect Korean products
The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.
Makeup setting spray that dries within 3 seconds
Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Even if we have to sell a kidney, this bag will be in our closet
The smooth, chocolatey suede bag by Studio Toledano has captured our hearts. Here are all the details plus six more items that we loved this week.
