Super-Pharm

Super-Pharm launches new Korean brand B:Lab with matcha soap

Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.

B:Lab.
Ginseng eye patches

Ginseng eye patches to reduce the appearance of fatigue, dark circles, and fine lines

Dubai Chocolate.

Achva introduces exclusive halva inspired by Dubai sweets

SO.KO by Super-Pharm

Korean-inspired skincare capsules


Brand news: 30 years of fashion, surprises, and winter delights in Israel

From innovative lingerie to a winter-inspired collection, eco-friendly blockbuster cosmetics, and a tribute beer, Israeli brands are gearing up for the season with exciting launches.

 Crazy Line

With over 100 new products: Lifestyle brand gets a makeover

The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.

 MILUCCA lipsticks

Lenore special edition in honor of Breast Cancer awareness month

Lenor's special edition bright pink laundry balls raise breast cancer awareness. For each Lenor product sold, 5 shekels donated to non-profits.

 Lenor, a donation to the association One of Nine

Over-the-counter sedatives: What you can find at the pharmacy without a prescription

Ongoing conflict and the constant feeling of tension can affect our daily functioning. Recommendations for relief and what can help at pharmacy without a prescription.

Feeling stressed

New aesthetic clinic opens in Ra'anana

Super-Pharm expands its beauty empire with a new Beauty Clinic. From vampire treatments to advanced skin firming technology – everything you need to know about the hottest new spot in Ra'anana.

 Beauty Clinic in Ra'anana

Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.


Breaking the routine: New & exquisite scents for men

Indulge in a fragrance experience beyond the ordinary - Discover four unique scents that will captivate your senses and elevate your style.


Exotic recovery experience: New hair care brand comes to Israel

Super-Pharm's hair care category introduces an exotic reinforcement player: the new premium brand OGX arrives in Israel, offering a series of products based on oils and tropical ingredients.


Expansion: Super-Pharm's 'Beauty Clinic' Chain Launches 6th Branch

Beauty Clinic, part of Super-Pharm's aesthetics chain, opens a new branch in Bat Yam's Sea Park, joining five existing clinics, spanning 140 square meters.


Super-Pharm launches a feature to check inventory before arriving the store

Super-Pharm launches a new "stock check" feature on the online platform so that you can check if the product is in stock, before you arrive at the branch.

  Super-Pharm launches a new feature "inventory check" /