Public diplomacy
Tzipi Hotovely, former envoy to UK, appointed Israel's new public diplomacy chief
Hotovely, who served as Israel’s ambassador to the United Kingdom between 2020 and 2025, was unanimously approved by the government.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
Who decides the greater good in wartime? Israel Is fighting that battle now - opinion
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
Why Israel is winning on the battlefield but losing the global narrative war - opinion
Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.
'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech
The Prime Minister's Office and Spokesperson's unit initiated a public diplomacy campaign in New York City with billboards, including QR codes, on billboards and trucks around the UN HQ and Times Sq.
No. 12: Isaac Herzog: President of the State of Israel
Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions.
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Israel must win with moral clarity to win strategically - opinion
Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.
Israel’s declining image in the United States poses a strategic threat - opinion
To halt the decline in US support, Israel must treat public diplomacy as a national security priority.
