New products

L'Oréal Paris launches a new hair care series for thin and fragile hair

Elvive's new Growth Booster series offers a care routine based on Aminexil, Niacinamide, and Ginger, with shampoo, conditioner, and scalp serum.

Growth Booster by Elvive
Googlebooks

Google introduces a computer without Windows – and is sure it can finally challenge Apple

Herbalife's protein snack

21 grams of protein and a dessert taste: A new snack for exercisers

Crunch America

There is a new Crunch, and here is where you get it


Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

This hat knows how to read your thoughts – and perform actions

The startup company Sabi claims that it has developed a hat capable of translating brain activity into text on a computer screen, without the need for an invasive implant.

The news from Sabi comes against the backdrop of significant progress in the field of implants

Protection, tint and glow in one product

Garnier's new protection lotion combines SPF50+, gentle coverage and a natural glow effect, and attempts to meet one of the greatest needs of the Israeli summer.

Protection, tint and glow in one product

New protection series for summer with SPF50+ and care for sensitive skin

CeraVe is launching a new sun protection series including three products that combine exceptionally high protection from sun rays with care and moisture ingredients adapted to different skin types.

CeraVe

Jelly primer with niacinamide and 24–hour hydration

The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.

Maybelline New York

It happens once a year: Ben & Jerry's releases a new cone, and it is wow!

The approaching summer brings a welcome ice cream evolution: Ben & Jerry's new cone turns a beloved flavor into a crispy treat – which can be enjoyed on the go.

Ben & Jerry's releases a new cone

The smartphone that wants to organize parents' lives

New solution for parents of children aged 5 to 12: Kidiphone Plus device allowing blocking of calls from unknown numbers, an SOS button and even remote listening.

KIDIPHONE

L'Oréal Paris launches a new skincare series for a glass skin look

The new Glass Skin series by L'Oréal Paris promises smooth, radiant, and moisture-saturated skin in just three steps.

Glass Skin by L'Oréal Paris

Super-Pharm launches new Korean brand B:Lab with matcha soap

Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.

B:Lab.

ONE ZERO will offer free international data packages

The digital bank is expanding the value proposition for cardholders: Free international data packages at no additional cost.

ONE ZERO will offer free international data packages