Men

The silent crisis of men: This is what life looks like after age 50

A new survey reveals a worrying picture: A decline in joy of life and sexual desire, a sense of missed opportunities, and deep loneliness. A new community tries to offer a solution.

About 45% of men testify that they experience loneliness
Finasteride, known by its commercial name Propecia, a common medication for treating hair loss and enlarged prostate, may also cause this phenomenon

10 common medications that cause men to develop female breasts

The Rock and his new moisturizer

Why do men need their own sunscreen?

Men’s fragrances.

Version updates and new scents: What’s new in the world of men’s fragrance


We tested the new men’s perfumes – these are the best

Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?

 Dolce & Gabbana’s Light Blue men’s perfume campaign

Tired of summer sweat? Man, we found the perfect linen shirt

Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.

 Replay

New on the shelf – great products worth trying

100% organic cotton feminine hygiene, refreshing summer beer, and quality grooming products for men – here are some items that will upgrade your daily routine.

 L'Oréal Men's Grooming Line

Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford

Philips launches smart shavers in Israel

The leading grooming brand presents the i9000 series – shavers that adapt themselves to the face structure, beard thickness, and skin condition in real time. Even the cleaning station is smart.

 The series includes three models: i9000, i9000 Prestige, and i9000 Prestige Ultra

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

In summer, it's a different story: 7 men's perfumes that will survive the local heat

No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.

 XERJOFF

You hear, bro? You won’t want to take these pants off

An upgrade for the man who’s no longer satisfied with just jeans and deodorant – shopping recommendations for the dudes in the crowd.

 Replay

There’s a new bad boy in town — and we made it official

From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for us men and become a cosmetic life-saver.

 John David Washington for Tom Ford

Study finds waist circumference a stronger cancer risk indicator than BMI in men

An 11 cm increase in men's waist circumference raises obesity-related cancer risk by 25%.

 Study finds waist circumference a stronger cancer risk indicator than BMI in men.