Ice cream

There is a new Crunch, and here is where you get it

After the Crunch Munch craze, a new ice cream bar arrives on the shelves and is driving teenagers wild. It is dubbed "America" and combines caramel, chocolate, and peanut butter.

Crunch America
Ben & Jerry's releases a new cone

It happens once a year: Ben & Jerry's releases a new cone, and it is wow!

Ninja Creami Spoon & Spin

Food news: Starting to prepare for summer

Unilever logo is displayed in this illustration created on January 17, 2022.

Ousted Ben & Jerry's board chair sues Unilever, alleging defamation


Everything new on the shelf

New fruit desserts from gio, a series of fizzy drinks, fruit-flavored energy drinks, refreshing light beer, sweet Bamba crunch, new wines, fresh noodle dishes, and more.

 Drinking cold wine at sunset

Collaboration between Golda and Milky and a summer blend for cold coffee lovers

And also - unique shampoo and conditioner from Neca 7, moisturizing cream, mascara promising fuller lashes, compact sunscreen, and a face protection stick.


Delicious news from Israel: Summer delights

Everything tasty this summer and during the big vacation.


NIS 23 per scoop: The price of Israel's beloved summer treat

Israeli ice cream lovers pay top NIS for their summer treat. Best place to buy, prices at parlors and favorite flavors revealed.


Better Juice's technological breakthrough enables guilt-free ice cream

The Israeli food-tech company Better Juice is now extending its reach to the global market of fruit sorbets and ice creams, offering a solution that reduces sugar content by up to 80%.


New ice creams for summer 2024

As summer begins, new ice cream products are hitting the freezers. We’ve explored the trends, innovations, and flavors that promise to make this season more refreshing and delicious.


Summer 2024 treats: New ice creams, snacks, and drinks to beat the heat

From Maya Wertheimer's lemon-pie ice cream cone to squeezable tahini, here’s a roundup of the season's newest refreshments and snacks, including contributions from Bisli, Nestlé, and more.


Innovative water filter and wine for the holiday: New on the shelf

Innovative water filter, white wines, roasted seaweed snack, and more - everything new on the shelf.


The end of dark spots? L'Oréal Paris presents the revolutionary skincare line

L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.


Perfect eyewear and confidence-boosting concealer

Magic concealer, scandalous perfumes, branded glasses, green tea for the face, radiance serum, lingerie tops, perfect pasta for Shavuot, blintzes everyone will love, and ice cream everyone will lick.