Haircare
L'Oréal Paris launches a new hair care series for thin and fragile hair
Elvive's new Growth Booster series offers a care routine based on Aminexil, Niacinamide, and Ginger, with shampoo, conditioner, and scalp serum.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Supplements for strengthening and restoring hair and facial skin
Hollywood’s most talked-about star, Sydney Sweeney, to front Kérastase launch
Brand news: Thickness does matter and who got a hair transplant
Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Demi Moore named Kérastase Global Brand Ambassador
L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.
Brand news: The Israeli suitcase that won an international award
Knitting and donating to senior citizens, smart suitcases, Hello Kitty celebrates 50, a storm in the hair world, a comforting meal, and much more.
Dedicated hair treatment series for damaged and dry hair
Directly from Korea – a series of products for healthy, soft hair with natural shine, lightweight texture, and a fruity-floral musk scent.
All the new hair products on the shelf and what our tester thought about them
When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.
Brand news: The brand that returned to Israel, and the chain celebrating 11
The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.
Tivall launches Israel’s first vegan fish filet
Tivall breaks new ground with a series of vegan fish fillets that imitate real fish in taste, texture and aroma - and some more new products that arrived in stores.
On the shelf: A new shampoo for treating dandruff and balancing an irritated scalp
Uriage launches the DS HAIR series – daily and therapeutic treatment for dandruff, itching, and redness.
