Campaign

Israeli firm BlackCore investigated for role in alleged French election smear campaign

French authorities are investigating Israeli firm BlackCore for allegedly running a smear campaign targeting left-wing candidates ahead of March's municipal elections.

Sebastien Delogu, deputy for La France Insoumise (LFI) party attends a pro-Palestinian protest in central Paris, France, May 29, 2024.
Partner launches follow–up campaign and presents a leap in viewership

Partner launches follow–up campaign and presents a leap in viewership

The new “Gold Gift Card” app.

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card

A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.

IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’


The factory that was brought back together: Nirlat’s moving campaign

The paint company Nirlat, whose factory was completely burned down in Nir Oz, is launching a new campaign that showcases the company’s recovery after October 7.

 Nirlat

Five stars, one fashion campaign

A first-of-its-kind move in Israel: Lee Cooper brings together five football players from rival teams as ambassadors for summer 2025, in a campaign with an investment of NIS 1.2 million.

 Lee Cooper's football team

Kobi Oz received a new and surprising role at a major real estate company

Musician Kobi Oz and Olympic athlete Raz Hershko were chosen to lead the marketing campaign for the OLAM project by Shikun & Binui Real Estate in Or Yehuda.

Avishay Kimeldorf, Dan Moyal, Raz Hershko and Kobi Oz

What is a Stranger Things star doing in a commercial for the Israeli company?

Fiverr launches a new campaign for its new AI platform - Fiverr Go - starring Brett Gelman, star of the hit series Stranger Things.

 Fiverr's new campaign

The hot lotus: Patrick Schwarzenegger stars in Hilfiger’s new campaign

Tommy Hilfiger celebrates 40 years of inspiration from the sea. The Summer 2025 collection, featuring the star of The White Lotus, blends contemporary sportiness with a tribute to sailing tradition.

 Patrick Schwarzenegger stars in Hilfiger’s new campaign

The new campaign by Katorza and Yatzpan

A new campaign for Kashkash features a playful exchange between two beloved Israeli comedians. The campaign encourages the use of mobile cash.

 Israel Katorza and Eli Yatzpan

Mashbir - for new moments

Hamashbir launches a new brand language and launches a wide-scale campaign.

 Hamashbir, 2025 campaign

After his death: Yehuda Barkan stars in a burger chain campaign using artificial intelligence

An Israeli burger chain is launching a new Independence Day campaign featuring the likeness of actor Yehuda Barkan—recreated using artificial intelligence and with the approval of his family.

 Burgers Bar (B)'s new campaign

Cellcom launches a new campaign and offers customers a free line for a year for their child

The new advertisement features a child on a school trip who is surprised to find a new phone that his parents left for him in his bag, so he can stay in touch with home even when he’s far away.

 Cellcom's campaign

Corresponding with the beepers operation: Partner's new campaign

Partner and Static in a New Campaign: If you don’t have Private 5G, even the most advanced device is like... just a "beeper."

 Asaf Aviv, VP of Marketing and Content at Partner, and Static