Beauty
"Never been happier": He built a $3B makeup empire—now he’s choosing the collar over couture
E.l.f. Cosmetics, which Scott Borba co-founded in 2004, has become a billion-dollar brand popular with budget-conscious shoppers across major retailers including Target, Walmart, and Ulta Beauty.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Jelly primer with niacinamide and 24–hour hydration
Super-Pharm launches new Korean brand B:Lab with matcha soap
After years of development: Hava Zingboim reveals the patent that will change everything
After conquering the world, the Israeli beauty queen launches groundbreaking technology that promises to deliver active ingredients deep into the skin. The new patent is already sparking curiosity.
New fragrance and grooming line for men from the french brand
The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.
After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend
The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.
Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback
The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.
Lip serum gloss enriched with minerals
The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.
The beloved makeup brand will be sold in physical stores near you
After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.
Precisely now: The cosmetic treatments best done in winter
Winter is the ideal window for performing all deeper cosmetic procedures. Here are all the recommended treatments.
Hair transplant in Turkey: why Esteworld and Dr. Burak Tuncer are leading the way
Emma Stone declared 'most beautiful woman in the world' by golden ratio study
Dr. Julian De Silva's facial mapping puts Zendaya at 94.37 percent, just behind Stone, using the ancient 1.618 ratio to gauge symmetry.
The new gadget everyone’s talking about: ULIKE has arrived in Israel
ULIKE, the global at-home hair removal brand, arrives in Israel with the ROSE 2-IN-1 device combining IPL hair removal and skin treatment. Learn what it offers and how it differs from clinic lasers.
