Beauty
"Never been happier": He built a $3B makeup empire—now he’s choosing the collar over couture
E.l.f. Cosmetics, which Scott Borba co-founded in 2004, has become a billion-dollar brand popular with budget-conscious shoppers across major retailers including Target, Walmart, and Ulta Beauty.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Jelly primer with niacinamide and 24–hour hydration
Super-Pharm launches new Korean brand B:Lab with matcha soap
Belief, courage, commitment: From the Israeli market, ecoLove to replicate its success in the US
Founded by entrepreneur Sharona Romano-Lazar, ecoLove is a female-led Israeli hair & body-care brand that identified the clean-beauty movement early and is thriving in nearly 900 US stores
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
If you’re going to be stuck in a secure room, at least do it with the perfect Korean products
The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.
Anne Hathaway uses it – so we had to try
Anne Hathaway’s Shiseido serum arrives in Israel, with new launches: Safflower & castor haircare, Round Lab Korean skincare, Dr. Fischer curl cream, and oily skin cleansing foam.
Miran Buzaglo: "When I wanted to have a tummy tuck, I did. I am in favor"
We took advantage of the latest shoot for the ARGANIA skincare brand to chat about Miran Buzaglo’s fashion and beauty routine.
New product test: Body creams
Winter’s inconsistent weather challenges all skin. Remember: the area below the neck also needs a good body cream.
Praying for a little more cold so we can manage to wear this denim jacket
7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.
The K-Beauty wave continues: A new Korean skincare brand lands on the shelves
Minimalist formulas without fragrance or color, beloved ingredients such as centella and hyaluronic acid, and accessible prices – The new skincare line is intended for daily use and for all skin type
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
