Palphot has unveiled its back-to-school collection for 2026, which combines technological innovation, smart solutions, and designed bags with collaborations with international entertainment and fashion brands.
Among this year’s notable innovations are official collections from the hit Netflix series Stranger Things and One Piece, alongside an exclusive Israeli launch of a K-Pop Demon Hunters product line, which includes an official orthopedic backpack and a variety of back-to-school items. Additionally, the company is launching a new Barbie capsule collection inspired by the luxury fashion house Louis Vuitton.
According to Einat Baruch, VP of marketing at Palphot, the new collection was designed to merge the content worlds loved by Gen Z and Gen Alpha with ergonomic and technological solutions tailored to the needs of the modern education system. She noted that the collection provides solutions for a variety of learning styles, ranging from students who use lockers and carry minimal gear to those who require comfortable options for long school days.
Gali is launching its 2026 back-to-school collection, which includes pre-walkers, athletic shoes, and sandals for children and youth.
The collection features beloved characters such as Disney, Marvel, Stitch, and Pokémon, alongside models with flashing lights, the use of recycled materials, and solutions supporting healthy foot development. Prices start at NIS 199.90.
Available at the Gali chain of stores.
Going back to school in style: The SCOOP chain is launching its new backpack collection for the upcoming school year, including kindergarten bags, school bags, and youth backpacks in a variety of sizes, colors, and designs.
Among the models available are rolling backpacks with matching lunch bags, illustrated bags featuring soccer prints, princesses, and popular characters, as well as minimalist models in trendy shades.
All bags combine comfort and functionality with padded straps and convenient internal compartments. Prices range from NIS 39.90 to NIS 249.90. Available at SCOOP branches and on the chain’s website.
Kravitz is launching the 2026 back-to-school season with a wide range of products and new collections for all ages, from preschoolers to university students. At the chain, customers can find orthopedic and fashion bags, writing utensils, notebooks, art supplies, bottles, lunch boxes, student furniture, tech products, and gadgets under one roof, alongside thousands of original items from leading brands and the chain’s house brands. In addition, three price tiers are offered across most categories, along with sales and benefits for customer club members.
Among this year’s innovations are bag collections from international brands, kindergarten bags, orthopedic backpacks, bundles containing a bag, pencil case, bottle, and lunch box, new series of notebooks and writing supplies, basic products at accessible prices under house brands, and a variety of tech products including tablets, smartwatches for kids, and digital book readers (Kindle). The chain emphasizes that all products come strictly from official importers and franchisees, with a strict focus on quality, safety, and warranties.
Ahead of the return to school: Roso, the house brand of the COOK AND BAKE chain, is launching the GRAB & GO collection, which includes a variety of food and beverage solutions for children, including compartmentalized lunch boxes, cups, and drink bottles in various sizes and colorful designs.
The products combine convenience, leak-prevention mechanisms, and temperature preservation, and are suitable for school, after-school activities, and daily use.
Collection prices range from NIS 30 to NIS 139 at launch prices until August 31.
Available in stores, on the COOK AND BAKE website, and in select stores.
TUMI expands the fragrance market in Israel with five Extrait de Parfum collections
The international travel and lifestyle brand TUMI is expanding its activity in the fragrance sector and launching two luxury collections for women and men in Israel. The launch includes five new scents with an Extrait de Parfum concentration of 30% fragrance oils, a high concentration designed to give the scents depth, presence, and long-lasting durability.
The women’s collection, Experience Collector, includes three fragrances inspired by global destinations: TUMI Signature | New York, a fruity-floral scent; TUMI Whisper | Kyoto, a delicate floral-woody scent; and Utopia | Madagascar, a warm and sensual scent with notes of vanilla, jasmine, and vetiver.
The men’s Extrait de Parfum collection includes TUMI 19 Degree, a leather-woody-amber scent inspired by the brand’s iconic luggage line, and TUMI Dusk, a woody-aromatic scent combining citrus, marine, vetiver, amber, and musk notes.
Recommended retail price: NIS 520 per 100 ml.
Available at pharm chains and Hamashbir Latzarchan across the country.
IL MAKIAGE launches LIQUIFY, a liquid blush series with a semi-matte finish
International makeup and skincare brand IL MAKIAGE is expanding its makeup category and launching LIQUIFY, an innovative liquid blush series available in five shades suitable for a variety of skin tones, from dark red and deep pink to light pink and nude.
The blush offers a pigmented formula that can be built up gradually, from a natural look to an intense, bold color. The lightweight, creamy texture melts into the skin easily, allowing for smooth application and blending using fingers, a brush, or a damp sponge.
The formula provides a velvety semi-matte finish and a subtle soft-focus effect that helps blur imperfections, alongside fast drying, setting, and long-lasting durability. One can start with a sheer, subtle layer and add layers to achieve a more pronounced look.
The blush is vegan, and the formula is free of D5/D6, phenoxyethanol, TEA, talc, or nanomaterials.
Price: NIS 159 (8 ml).
Available at IL MAKIAGE stores and on the brand’s website
Lancôme is launching four new summer beauty products designed to create a radiant, fresh, and durable makeup look even on hot days. Among the launches: Lip Idôle Cuddle Blur, a velvety-textured lipstick for a soft, natural look; Juicy Tubes Highlighter, a jelly-textured highlighter for a luminous appearance; Skin Idôle Makeup Magnet Setting Mist, a setting spray for long-lasting wear; and UV Expert Supra Screen SPF50, a sun protection product in a light serum texture that protects against sun rays and environmental pollution.
The products were developed to integrate into summer makeup and skincare routines, emphasizing lightweight textures, comfort, and a natural, radiant finish.
Recommended prices: Lipstick – NIS 189, highlighter – NIS 119, setting spray – NIS 149, and sun protection – NIS 270. Available on the Lancôme website and at sales points across Super-Pharm, BE, Hamashbir, New-Pharm, April, and select perfumeries.
YSL Beauty launches LOVENUDE, a hybrid lip collection in nude shades
Beauty brand YSL Beauty is launching LOVENUDE, a new lip collection that combines makeup with care, offering a blurred matte finish alongside the hydration and comfort of a balm.
At the center of the collection is LOVENUDE Lip Blusher, a hybrid lipstick with a lightweight texture that melts onto the lips, delivering buildable color from a natural look to an emphasized shade. The formula contains an 84% balm base and 3% Pro-Xylane, providing up to seven hours of a blurred look and up to 24 hours of hydration.
Alongside it, YSL Beauty is launching Kiss Shaper Sculpting Lip Liner, a creamy lip pencil designed to accentuate, define, and shape the lips. The collection includes 10 Lip Blusher shades and 10 matching Kiss Shaper shades, which can be combined to create a variety of nude-toned looks.
Price: LOVENUDE Lip Blusher – NIS 190 | Kiss Shaper – NIS 111.
Available at select branches and online at Super-Pharm, as well as at Be Pharm, Hamashbir, and April.
New from Bepanthen: A gentle facial cleansing gel
Bepanthen is launching a gentle facial cleansing gel intended for daily facial cleansing while preserving the skin’s natural moisture. The soap-free, fragrance-free, and preservative-free formula contains over 90% natural-origin ingredients and combines pro-vitamin B5, vitamin B3, and glycerin for a thorough, gentle cleanse without feeling dry or causing eye irritation. The gel is also suitable for sensitive skin, dermatologically and clinically tested, and designed for use as part of a daily care routine.
Alongside the cleansing gel, Bepanthen also launched a facial skincare line that includes a face and neck moisturizer, an intensive face and eye moisturizer, and an anti-aging cream for the face, eyes, and neck.
Recommended price for the cleansing gel: NIS 69.90.
Available at pharm chains, private pharmacies, and select health funds.
Super-Pharm is launching GALLERY, a new luxury website for beauty, skincare, and fragrance, bringing together dozens of international luxury brands under one platform. The highlight of the launch is that for the first time in Israel, CHANEL products will be available for purchase online through an authorized retailer, alongside leading brands such as Dior, TOM FORD Beauty, Guerlain, Creed, Byredo, Jo Malone London, Armani Beauty, YSL Beauty, and more.
The site offers a digital shopping experience that includes beauty consultants for personalized customization of skincare routines, makeup shades, and perfumes. This represents the digital expansion of the GALLERY store format, which currently operates in seven locations nationwide, as part of Super-Pharm’s ongoing expansion of its luxury operations.
K18 is launching AstroLift™, a new volumizing spray designed to give hair a full, bouncy appearance while rehabilitating the hair fiber. The formula, based on the patented K18PEPTIDE™ ingredient, provides natural volume that lasts up to two days, strengthens hair, helps protect against humidity, and does not weigh hair down or leave residue.
According to the company, the product provides up to 2.5 times more volume and is particularly suited for fine or damaged hair.
Recommended retail price: NIS 239. Available at salons, authorized points of sale, and on the K18 website.
Israeli streetwear brand HYON proves that even between guard duties, training, and military service, dreams can come true. Behind the brand is Alon Hyon, 20, from Ramat Gan, who is establishing and managing an independent streetwear brand parallel to his military service, featuring limited-edition collections entirely produced in Israel.
Hyon devotes his free time to designing the collections - from illustrations and sketches to fabric selection, embroidery development, and brand management. According to him, the goal is to create fashion items that tell a story and combine art, creativity, and contemporary streetwear fashion.
The collections include oversized T-shirts, pants, and bucket hats adorned with embroidery of dragons, panthers, flowers, and other symbols. The designs draw inspiration from Japanese aesthetics and global streetwear culture, with each model produced in limited quantities to maintain its uniqueness.
Alongside the collections, HYON also offers a custom embroidery service, allowing customers to choose original embroideries or upload a personal illustration, logo, or design to be embroidered onto an existing garment or one of the brand’s products - thereby making each garment a unique item.
All HYON items are produced in Israel, and the brand continues to expand through periodic launches of limited-edition collections.
Prices: Hats – NIS 75, T-shirts – NIS 200–220, Pants – NIS 200–250.
The Scottish imports brand launches Scoria Bashan, a new white wine from the Golan Heights
Ahead of the Tishrei holidays, The Scottish, the wine and alcohol division of Israco, is launching Scoria Bashan, a new Israeli white wine that combines Sauvignon Blanc and Semillon varieties, expressing the unique character of the volcanic soil in the southern Golan Heights.
The wine is produced from hand-harvested grapes grown in vineyards at the foot of Tel Faras. The Sauvignon Blanc ferments in stainless steel tanks, while the Semillon undergoes barrel fermentation to create a balanced wine with subtle minerality, pleasant acidity, and aromas of grapefruit, green apple, and lime.
Scoria Bashan is suitable as an aperitif and as an accompaniment to fish, chicken dishes, fresh cheeses, and light appetizers.
Kashrut: Tzohar Rabbinate. Recommended retail price: NIS 109.
Available at the Tiv Taam chain, select wine shops, restaurants, and bars nationwide.
Sucrazit launches the "Teaspoon for Teaspoon" series, intended for cooking and baking, allowing sugar to be replaced at a 1:1 ratio - without requiring calculations, being calorie-free, and maintaining the taste and texture of recipes.
The series includes three products: Classic, Sucralose, and Stevia, and is intended for those interested in reducing sugar consumption as part of a balanced lifestyle. The products in the series can be integrated into a variety of recipes, from beverages to cakes and desserts. Available at select retail chains and on the Sucrazit website.
TODAY by Schestowitz launches a protein-rich granola series
Protein brand TODAY by Schestowitz is expanding its operations and launching a protein-rich granola series for the first time. The line combines flavor and a crunchy texture with a significant protein boost, as part of the growing trend toward consuming protein-rich foods.
The new series includes three flavors: Protein granola with nuts, protein granola with chocolate chips, and protein granola with fruit. It can be enjoyed with yogurt or milk, as a smoothie topping, or as a snack throughout the day.
Each 40-gram serving contains approximately 170 calories and 10 grams of protein, and is designed to easily fit into a daily diet while providing a convenient solution for breakfast or a protein-rich snack.
The series is kosher under the supervision of the Badatz Eda Haredit.
Recommended price: NIS 17.90–22.90, according to Pricez data.
Available at food and retail chains nationwide.
Yachin is expanding its frozen vegetable line and launching five new products: Whole green beans, cut green beans, delicate green beans, garden peas, and delicate peas. The products join the existing line that includes broccoli, cauliflower, white beans, and chickpeas.
The new series is marketed in 600–700 gram packages with Badatz kosher certification and is produced with strict attention to preserving the quality and nutritional values of the vegetables. Available at retail chains across the country.
New from Master Chef: The culinary brand is expanding its Asian line and launching extra-wide wheat noodles, suitable for stir-fries, noodles in rich sauces, and dishes with chicken, beef, or vegetables.
The noodles feature a pleasant texture and high capacity to absorb sauces for an Asian restaurant-style flavor experience. Badatz Beit Yosef kosher certification. Price: NIS 6.60–10. Available at retail chains and food stores across the country.
In recent years, a clear trend has emerged shifting from minimalist kitchens to warm, natural design with character. More and more families are choosing to integrate natural wood, stone, decorative hardware, and craftsmanship into the kitchen to create a personal, inviting, and timeless space that combines functionality with careful design.
According to Maya Kogan, co-owner of Pashtut Kitchens, customers today are looking for a kitchen that reflects their lifestyle and imparts a feeling of home. Accordingly, many kitchens incorporate natural materials, rich textures, a central island with a design presence, and smart storage solutions. She noted that the transitional style, which connects classic with contemporary and rustic with urban, has become one of the prominent trends in the field, alongside the use of high-quality raw materials that give the kitchen a warm look that endures over time.
Tambour sponsors Noma Bar exhibition and launches a new premium paint
Tambour, marking 90 years since its founding, is sponsoring the first solo exhibition in Israel by international illustrator Noma Bar at the Tel Aviv Museum of Art. As part of the collaboration, his new artwork, "Tel Aviv Summer," was unveiled - a tribute to the Tel Aviv beach made of beach paddles and balls, painted with Tambour colors.
Concurrently, the company is launching UNIQUE, a premium interior wall paint series based on CHROMAFUSE technology, which delivers color depth, rich shades, and a velvety finish. The official commercial launch of the product is expected in November, targeting the luxury market as well as design and architecture professionals.
