There is something about that moment when the day comes to an end, the campfire is burning, and the children are already wrapped in warm blankets, that brings us back to the simplest and truest version of ourselves. In recent years, more and more Israelis have chosen to head outdoors, into nature, but the way they do it has changed. If in the past it was simple - a tent, a camping stove, and canned food - today people tend to talk in terms of “glamping.”
The global camping equipment market has already reached a value of more than $22 billion, with steady growth in recent years. At the same time, the glamping sector is growing even faster, at an annual rate of more than 10%.
So what exactly is the difference, and why does it even matter?
“Camping is an experience of genuine connection,” explains Mor Muchtar, Marketing Manager at the Rikushet chain. “You arrive in nature, set up a tent, and create your own little space. There is something very liberating about it… no noise, no screens, just you and nature.”
Indeed, classic camping is almost an act of resistance to the pace of modern life. Instead of booking a place in advance with every facility already prepared, you build the experience yourself. Children learn how to light a lantern, organize a sleeping bag, and even deal with a little discomfort. Specifically there, within the simplicity, the most memorable moments are created.
But not everyone is looking for a challenge. That is where glamping comes in: A combination of “glamour” and “camping” that offers a nature experience without giving up comfort.
“Glamping is the answer for people who want to enjoy the atmosphere of nature, but not necessarily its logistics,” Mokhtar adds. “You arrive at a prepared site, there is a bed, lighting, and sometimes even a private shower. It is especially suitable for families or for anyone looking for a more relaxing experience.”
The transition between these two approaches is not just about comfort, but also about mindset. Camping appeals to those looking for an active, slightly adventurous experience that involves hands-on activity. Glamping, on the other hand, suits people who want to “taste” nature while staying within their comfort zone.
And yet, the line between them is becoming increasingly blurred. Many families today choose something in the middle: Upgraded camping - a quality tent, good mattresses, pleasant outdoor lighting, and even a small coffee corner.
“This is exactly where the equipment comes in,” Mokhtar emphasizes. “Today, camping can be taken to a much more comfortable level than it used to be. A good tent or a high-quality sleeping bag can completely change the experience.”
“If in the past travelers’ shopping baskets mainly included a tent and a sleeping bag, today we see a sharp increase in demand for products that add comfort, especially inflatable mattresses, outdoor furniture, and lighting. In fact, these categories are among the fastest-growing and reflect the transition from basic camping to a luxurious glamping experience.”