The “Women’s Prayer” initiative presents a personal deck of cards for reflection and connection, against the backdrop of a period of overload, uncertainty, and the search for meaning.
The set includes 100 designed cards, each serving as a basis for thought, dialogue, or contemplation. Each card combines an ancient prayer, an image from the world of Judaica, and a single word of inspiration, together creating a tool intended for personal, family, or group use.
The cards are available in Hebrew and English, and are also intended for audiences without a traditional background, with the goal of making the world of prayer and Jewish texts more accessible to wider communities.
Behind the initiative stands Dr. Aliza Lavie, a researcher and author who has been working for years to collect and restore forgotten Jewish women’s voices. The card set was created to mark 20 years since the publication of the bestseller “Women’s Prayer,” released by Random House and winner of the National Jewish Book Award.
The initiative was also born in response to an ongoing reality of war, and from an attempt to offer tools that strengthen identity, belonging, and personal resilience.
Alongside the set, a dedicated website operates in Hebrew and English, including complementary content, usage instructions, and the option to share information and personal testimonies.
The Body Shop chain is launching ahead of Shavuot 2026 the WHITE FLOWERS series under the concept “The White Celebration” – a festive collection combining white floral fragrances with rich skincare products to create a complete scent and care experience.
The series is based on white blossom extracts alongside nourishing ingredients such as natural oils, shea butter, and vitamins, providing moisture, softness, and radiance to the skin. The line includes a wide variety of products – perfume, body mists, perfume oil, body creams, bath milk, scrubs, and home fragrance diffusers – with an emphasis on long-lasting scent layering.
The collection offers an elegant skincare experience inspired by the White holiday, with prices starting at NIS 39.90, and is available in chain stores and on the website.
GOLBARY is launching ahead of Shavuot a Spring–Summer 2026 collection inspired by rural aesthetics, connecting the spirit of the holiday with nature, fields, and local design.
The collection features shades of white, cream, and stone, combined with light fabrics, lace, and crochet, alongside textures inspired by straw and wheat stalks.
Among the items: Airy dresses, light suits, skirts, bermuda shorts, and tops, along with accessories such as straw hats and bags. Prices start at approximately NIS 49.90 for basic items and reach about NIS 429.90 for overalls.
The Biga chain is launching ahead of Shavuot a no-bake cheesecake mousse cake, with no added sugar and gluten-free.
The cake combines a rich, velvety texture with adapted ingredients such as gluten-free flour, sugar substitute, and cheese blend, with lemon zest for freshness – designed for those seeking a festive dessert without compromising a healthy lifestyle.
The cake will be sold in all branches of the chain for NIS 75 (500 grams), kosher under Badatz Beit Yosef certification.
For Shavuot, the Italian pasta brand Barilla is launching a limited-edition festive pasta series, including four unique types – among them Fusilli Bucati Corti, launching for the first time in Israel, alongside Trisina, Paglia Piano, and Castellana.
The pasta is characterized by special shapes that allow optimal sauce absorption and an al dente texture, especially suited for festive dairy meals. Alongside the series, the brand also offers a wide range of additional pastas and ready-made sauces based on classic Italian recipes, including a dedicated pizza sauce.
Prices: NIS 14.90–19.90, sauces: NIS 12.40–14.40.
Available in retail chains nationwide.
Ahead of Shavuot 2026, Brunch & Crunch is launching a high-quality frozen baked goods series in a homemade style, ready for quick heating and serving.
The series includes sweet and savory items such as cheese blintzes, Belgian waffles, and sesame pretzels, with no preservatives or artificial coloring.
The products are designed to upgrade the holiday table with ease and convenience, and are available in retail chains at a recommended price of NIS 17.90, with various kosher certifications.
Ahead of Shavuot 2026, Max Stock presents a wide collection of solutions for hosting, design, and holiday preparations, emphasizing convenience, festive appearance, and affordable prices – all in one place.
The collection includes a variety of items for table styling, including decorative disposable tableware, serving trays, cups, wine accessories, and décor items in white and green inspired by holiday symbols, allowing an elegant table setting with ease. In addition, the chain also offers traditional items such as wicker baskets, flower crowns, and craft kits for family activities.
In addition, as part of the transition to the summer season, a variety of outdoor and leisure products are available, including water guns, swimming floats, outdoor games, swimsuits, and summer accessories – completing preparations for the holiday and upcoming vacations.
Max Stock continues operating in a discount model, offering a wide range of products for home and family at attractive prices, with extensive nationwide distribution and ongoing expansion.
Ramat HaGolan Dairy is expanding its activity ahead of Shavuot 2026 and launching a series of 8 new products in cream cheeses, salted cheeses, and yogurts.
Among the innovations: Cream cheeses in three flavors, low-fat goat feta and labneh, alongside new yogurts – high-protein, lactose-free, and mildly sweetened.
In addition, the dairy is launching a Bulgarian cheese series in enlarged packages with a 15% increase at no price change. The move follows investments made after the acquisition of the dairy by Sanlakol, including infrastructure upgrades and expansion of production lines, as part of a strategy to increase the variety of quality dairy products.
The company Achva is launching ahead of Shavuot a series of halva and tahini spreads with chocolate, including no-sugar-added versions.
The products are based on high-quality raw tahini, vegan, and free from preservatives, designed to upgrade holiday desserts and baked goods.
The series is available in retail chains at approximately NIS 9.90–11.90 for a 400g package, kosher under Badatz Edah HaChareidis.
The Naaman Bakery chain is launching a wide Shavuot collection with a variety of cheesecakes, quiches, and sweet and savory pastries.
At the center of the launch is the “Naaman Cheesecake” series, featuring rich layered cheesecakes in flavors such as pistachio, raspberry, and chocolate, alongside traditional cakes, crunch pastries, and quiches – some also without added sugar.
The collection emphasizes quality ingredients and a patisserie-style dessert experience and is available in branches nationwide.
The Master Chef food brand is launching a new product called “Tortilla Pizza” – a ready base for quick and easy homemade pizza.
The tortilla comes in an ideal size and thickness for creating a crispy pizza in minutes, with the option to add sauce, cheese, and toppings according to personal taste.
The product is designed for the whole family and suitable for quick meals, casual hosting, or shared kitchen activity. The tortillas come in a zipper package to maintain freshness and are part of the brand’s Italian product line, alongside its recently launched gnocchi series.
Recommended price: NIS 15.9–16.9.
Kosher Mehadrin Badatz Beit Yosef, available in food and retail chains nationwide.
Egoz HaKfar company is expanding its activity and entering the spreads category for the first time, launching a series of natural and high-quality spreads ahead of Shavuot.
The series includes a variety of cashew, almond, and peanut spreads alongside Mediterranean flavors such as artichoke, olives, tomatoes, garlic, onion jam, basil pesto, and chimichurri.
According to the company, the spreads were developed from premium raw materials with emphasis on taste, texture, and quality, and are suitable for everyday meals and festive hosting. The move follows increased demand for natural spreads with added value as part of the brand’s expansion into new categories.
Prices: Sweet spreads (300g) NIS 20–37, and other spreads (190–220g) NIS 16–22. Available in retail chains and selected points nationwide.
ZER4U flower chain is launching ahead of Shavuot a collection of festive white floral bouquets and arrangements with elegant spring-inspired designs suitable for the holiday table.
The collection includes seasonal flowers such as oriental lily, lisianthus, chrysanthemums, sunflowers, and wheat stems, along with special holiday packages containing cheese, Israeli boutique wines, olive oil, and locally produced spices. In addition, the chain offers festive flower crowns for children and adults.
Special promotion for the holiday: For purchases starting at NIS 159 from selected bouquets and arrangements, customers can buy “Lamda Blend White Wine” from Kamisa Winery for only NIS 9. Bouquet prices start at NIS 159, holiday packages from NIS 169, and flower crowns from NIS 73.
Orders: *5444 or 1-700-500-800 and online.
Koren-Maggid Publishing is reissuing the book “Ruth: Bridges and Boundaries” by Prof. Yonatan Grossman, offering an in-depth literary analysis of the Book of Ruth.
The book examines the scroll as a bridge between the period of the Judges and the beginning of the monarchy, through three central axes: Theological, legal, and moral, and emphasizes human responsibility to act and change reality. First published in 2016 and out of print, the book is being reissued due to its quality and is offered at a price of NIS 98.
Shavuot is exactly the time for a white holiday table, a good meal, and fine wine that completes the festive atmosphere. Here are some of the new and intriguing wines launched especially for the holiday:
'The Scottish' of Israco is launching for the first time in Israel two kosher white wines from Domaine de Châtillon, from the Burgundy region in France – ahead of Shavuot and the white wine season.
The wines combine classic winemaking tradition with modern technology, and include Aligoté – a dry, fresh, and mineral wine with apple and citrus aromas, and Saint Bris – a unique Sauvignon Blanc-based wine with a fruity and exotic character.
Both wines are suited for dairy dishes, fish, and salads, kosher under OU certification, priced at NIS 99 in retail chains and selected wine shops.
Shaked Company offers for Shavuot two kosher wines from the 2025 vintage, especially suitable for summer hosting and chilled drinking.
The first is Le Belle Ange White – a young, fresh, and fruity wine with citrus and floral aromas, combining Grenache Blanc and Marsanne with pleasant balance and a smooth finish (NIS 55).
Alongside it, Mirabel Rosé – a dry Provence-style wine characterized by high freshness, delicate complexity, and aromas of strawberry, rose, and blossoms (NIS 139).
Both wines bring an elegant and accessible character and are an ideal choice for light holiday meals and summer atmosphere.
Recanati Winery offers for Shavuot two wines from the Atelier series, especially suited for dairy meals, combining freshness and lightness with elegant complexity.
The first, Gris de Marselan 2024 vintage, is a light and refreshing wine with pleasant acidity and aromas of blossoms, stone fruit, and citrus, suitable for drinking on its own or alongside light Mediterranean dishes.
Alongside it, Chardonnay Tel Fares 2023 offers a deeper and richer experience, with complex fruit flavors, delicate minerality, and a velvety texture – a gastronomic wine reflecting the character of the vineyard and terroir in the Golan Heights.
Both wines are produced from carefully hand-harvested grapes and precise winemaking processes, offering a combination of high quality and accessibility, priced at NIS 109 per bottle.
Ahead of the holiday, Teperberg Winery is launching two white wines from the 2024 vintage – Colombard INSPIRE and Chardonnay ESSENCE. The vintage was characterized by challenging climatic conditions with high temperatures, resulting in a smaller but exceptionally high-quality yield.
Colombard INSPIRE 2024 is a dry, fresh, and aromatic white wine with floral and citrus notes and pronounced acidity, while Chardonnay ESSENCE 2024 offers a richer and more complex profile with ripe fruit aromas, oak, and honey, alongside balance and a long finish. Both wines were produced through precise processes to preserve aromas and quality.
The premium brand “Ouzo Kalamata,” exclusively imported by X Spirits, presents ahead of summer a traditional Greek beverage produced since 1850 in the Callicounis Distillery using classic methods and premium anise and Mediterranean herbs.
The drink is characterized by a pronounced anise aroma, balanced taste, and smooth finish, and is especially suited for the Israeli climate and light hosting. Ahead of the season, the brand is refreshed with a modern bottle design while preserving tradition.
“Ouzo Kalamata” is kosher and suitable for classic serving with ice and water or as a base for cocktails, and soon a “Lemon Ouzo” edition will also be released.
Price: NIS 75 for 700 ml, available in wine and alcohol stores nationwide.
Wishing you all a Shavuot full of light, abundance, good flavors, and small moments of togetherness.
May we be renewed, grow, and find joy in everything around us.
Happy Shavuot!